Latest verified transaction: August 2026Page checked: August 29, 2026Confidence: Limited (2 verified transactions)
Volkswagen
B65/100

West Broad Vw KIA

Richmond, Virginia · 2 verified deals · 0 lease, 2 cash/finance

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Transparency Score: 65/100

PricingDiscount vs market average
40/40
Fee TransparencyDoc fee + add-on behavior
15/30
Data DepthVerified deal volume
10/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is West Broad Vw KIA a Good Dealer?

West Broad Vw KIA earns a Grade B (65/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 5.4% off MSRP and a $795 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Richmond.

Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $37,635$39,305Deal types: 0 lease, 2 cash/financeAvg selling price: $38,470
Verified Deals

2

Avg Off MSRP

5.4%

below MSRP

Doc Fee

$795

State cap: $250

Add-ons Found

0/2

deals with add-ons

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What Fees Does West Broad Vw KIA Charge?

Doc Fee Comparison

West Broad Vw KIA$795
Virginia Avg$888
Virginia Cap$250
National Avg$400

Documentation Fee

$795Virginia cap: $250
Above state cap — verify with dealer

Based on 2 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 2 verified deals

Pricing by Vehicle at West Broad Vw KIA

Volkswagen Tiguan

2 deals · 5.4% off MSRP · avg $38,470

2

Verified Deals

5.4%

Off MSRP

$38,470

Avg Price

Recent Deals at West Broad Vw KIA

2026 Volkswagen Tiguan SE R-line Black RM1VPS

PurchaseAug 2026VIN 3VWH7RM5TM014714

MSRP $40,687

$37,635

7.5% off

2026 Volkswagen Tiguan SE R-line Black RM1VPS

PurchaseAug 2026VIN 3VVHR7RM5TM014714

MSRP $40,687

$39,305

3.4% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at West Broad Vw KIA

YearVehiclePriceDiscount
2026Volkswagen Tiguan$37,6357.5%
2026Volkswagen Tiguan$39,3053.4%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How West Broad Vw KIA Compares With Other Volkswagen Dealers in Virginia

DealerGradeAvg Off MSRPDoc FeeDeals
West Broad Vw KIA(this dealer)B(65)5.4%$7952
Checkered FlagB(70)13.0%$9993
Flow Auto of CharlottesvilleB(70)17.9%$7993
Southern Volkswagen GreenbrierC(45)18.4%$9991

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting West Broad Vw KIA

West Broad Vw KIA in Richmond, Virginia earns a Grade B (65/100) transparency score based on 2 verified buyer transactions. Buyers typically save 5.4% off MSRP, which is a competitive discount. Prices range from $37,635 to $39,305.

Their doc fee is $795, which is above the Virginia cap of $250.

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: Volkswagen.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is West Broad Vw KIA a good dealership?

Based on 2 verified buyer transactions, West Broad Vw KIA in Richmond, VA sells vehicles at an average of 5.4% below MSRP. Their documentation fee is $795. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is West Broad Vw KIA overpriced?

West Broad Vw KIA sells vehicles at an average of 5.4% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.

What fees does West Broad Vw KIA charge?

West Broad Vw KIA charges a documentation fee of $795 (VA caps doc fees at $250). All fee data is sourced from verified buyer deal sheets.

What hidden fees does West Broad Vw KIA charge?

Based on 2 verified deals, no hidden fees or dealer add-ons were found at West Broad Vw KIA. Their doc fee is $795.

Does West Broad Vw KIA negotiate on price?

Based on verified buyer transactions, buyers at West Broad Vw KIA are getting an average of 5.4% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at West Broad Vw KIA for a Volkswagen Tiguan?

Based on 2 verified deals, buyers at West Broad Vw KIA paid an average of $38,470 for a Volkswagen Tiguan, which is 5.4% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does West Broad Vw KIA sell?

Based on verified buyer data, West Broad Vw KIA has deals for: Volkswagen Tiguan (2 deals, avg 5.4% off).

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