Toyota Prius for Sale
By CarWhere Research · Updated
Looking for a Toyota Prius for sale? Verified CarWhere buyers paid a median 5.4% below MSRP (about $1,900) on new Priuses, across 16 deals from Feb 2026 to Aug 2026. The 2027 Prius runs from $28,755 (LE) to $35,770 (Limited) in starting MSRP. Enter your ZIP below to search live inventory near you.
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Median paid vs MSRP
5.4% off
16 verified new deals
Median $ off MSRP
$1,900
Feb 2026–Aug 2026
Starting MSRP
$28,755
2027 model year
Top trim MSRP
$35,770
Limited
New Prius: 2027 trims and starting MSRPs
Starting MSRPs for the 2027 model year (Fifth-generation Prius (2023–2027)) from CarWhere's trim-level data, which records the manufacturer's published prices. Destination, taxes, fees and options are extra unless a row's note says otherwise. Data checked Nov 5, 2026.
| Trim | Starting MSRP | Notes |
|---|---|---|
| LE | $28,755 | FWD; AWD $30,155; excl. $1,295 DPH. LE launched at $27,450 (2023) |
| XLE | $32,200 | FWD; AWD $33,600; excl. $1,295 DPH |
| Nightshade | $33,005 | FWD; AWD $34,405; excl. $1,295 DPH |
| Limited | $35,770 | FWD; AWD $37,170; excl. $1,295 DPH |
Engines, equipment and previous-generation trims: Prius trim levels explained
What verified CarWhere buyers paid for a new Prius
Across 16 verified Toyota Prius purchases (2026–2027 model years, submitted Feb 2026–Aug 2026), the median buyer paid $1,900 off MSRP (5.4%). Treat that as a benchmark for the selling price before rebates, with no dealer add-ons.
| Measure | Value |
|---|---|
| Verified deals | 16 |
| Median discount off MSRP | 5.4% ($1,900) |
| Middle half of buyers | 2.9% to 6.8% off |
| Paid over MSRP | 0% of deals |
Discounts vary by trim, region and month. See individual deals on what people paid for a prius, or compare against the prius dealer invoice price.
Used Prius: generations and model years
Used Priuses for sale span 2 generations in CarWhere's data, with the Fifth-generation Prius (2023–2027) on sale new. Knowing which generation a listing belongs to tells you which engines, recalls and known issues apply.
Fifth-generation Prius (2023–2027) · 2023–2027Current
The fifth-generation Prius launched for 2023 with a 2.0-liter fifth-generation hybrid system, much more power and optional AWD on every grade. A Nightshade grade joined for 2025. For 2027 dual-zone climate becomes standard and Inked black paint is new. Prices below are 2027 FWD base MSRPs.
Fourth-generation Prius (2016–2022) · 2016–2022
The fourth-generation Prius rode on TNGA with a 1.8-liter hybrid and an optional AWD-e system that drives the rear wheels with an electric motor. The 2022 lineup was L Eco, LE, XLE and Limited, plus LE and XLE AWD-e and a new Nightshade Edition. Toyota's 2022 pricing table is not available as text.
Years to avoid, best years and known issues
Before you shortlist a used Prius, check its model year against CarWhere's reliability research and the known issues for its generation.
What to check before buying a used Prius
- Run the VIN for title brands (salvage, rebuilt, flood, lemon buyback), odometer history and reported accidents before you go see it.
- Check the VIN for open safety recalls and confirm the dealer will complete any open campaign before delivery.
- Decode the VIN or pull the build sheet to confirm the engine, drivetrain, trim and options match the listing.
- Look for uneven panel gaps and paint that does not match — signs of prior bodywork.
- On performance trims, ask about track use and check tire wear, brake rotors and clutch engagement (manuals).
- Get an independent pre-purchase inspection — especially for suspension, brakes, tires and any fluid leaks.
- Ask for service records, and confirm how much factory warranty is left from the original in-service date.
- Negotiate the vehicle price first, then fees; refuse dealer add-ons you did not ask for.
Check a specific Prius by VIN:
Frequently asked questions
How much should I pay for a Prius?
On a new Prius, verified CarWhere buyers paid a median 5.4% below MSRP — about $1,900 — across 16 deals (Feb 2026–Aug 2026). The middle half paid between 2.9% and 6.8% off. Use that as your benchmark: a discount off MSRP measured before rebates, with no dealer add-ons. A used Prius's price depends on year, mileage and condition, so compare several listings near you before you make an offer.
When is the best time to buy a Prius?
CarWhere's best-time research finds that new-car discounts have historically been largest from October through December, and January is strongest for used cars. But the seasonal edge is small: average discounts in CarWhere's verified deals move by only a point or two between periods. That's narrower than the spread between Prius buyers themselves: the middle half paid between 2.9% and 6.8% off MSRP. Negotiation matters more than the calendar.
Should I buy a new or used Prius?
New gets you the current Fifth-generation Prius Prius (2023–2027) with a full factory warranty, from $28,755 MSRP. Verified buyers paid a median 5.4% off. Used, the main alternative is the Fourth-generation Prius (2016–2022). Before you buy a used one, check the years to avoid and known issues by generation, and run the VIN for title and accident history.
How do I find a Prius for sale near me?
Enter your ZIP code in the search box on this page and choose new or used. CarWhere runs a live search of dealer inventory within 50 miles and opens the results with the Prius filters already applied.
More Prius research
Sources and method
Trim and MSRP data comes from CarWhere's Toyota research, checked Nov 5, 2026, which records the manufacturer's published prices (sources below). Deal figures: Approved, deduplicated CarWhere verified purchase deals (leases excluded); exact model match. New = model year >= submission year − 1 with MSRP, discounts outside −20%..+40% of MSRP excluded. Used = model year <= submission year − 2, median selling price. Snapshot Nov 6, 2026; shown only when at least 5 deals exist. This page lists no inventory. Live listings appear only after you search with your ZIP.
- 2027 Toyota Prius: Designed to Stand Out, Built on Hybrid Innovation (Jul 16, 2026) — Toyota Motor North America (pressroom.toyota.com)
- Electrified Trailblazer: The Toyota Prius Celebrates 25 Years in the U.S. (Jun 16, 2025) — Toyota Motor North America (pressroom.toyota.com)
- 2025 Toyota Prius Gets a Moody Vibe with New Nightshade Grade — Toyota Motor North America (pressroom.toyota.com)
- Stunning Style and Elevated Efficiency: The 2024 Toyota Prius (Oct 10, 2023) — Toyota Motor North America (pressroom.toyota.com)
- The Time is Now for Toyota's All-New 2023 Prius and Prius Prime (Apr 6, 2023) — Toyota Motor North America (pressroom.toyota.com)
- 2027 Prius Plug-in Hybrid grades and base MSRPs (accessed Nov 5, 2026) — Toyota (toyota.com)
Independent reference compiled by CarWhere Research — not affiliated with or endorsed by Toyota. Model names are trademarks of their owners.