Lexus history · 1989–2000

The Lexus LS 400: Circle F, the 1989 launch and the first recall

By CarWhere Research · Updated

The LS 400 was the first Lexus, built at Toyota’s Tahara plant from May 1989 and launched in the US on September 1, 1989. It came out of the secret Circle F project led by chief engineer Ichiro Suzuki, which used about 450 prototypes. Its 4.0-liter V8 made 250 hp, and US model years ran 1990–2000.

Lexus LS 400 and the 1989 launch history

In 1983 Eiji Toyoda challenged Toyota to build "a car that is better than the best in the world." The answer was the Circle F project, F for flagship, and its first car, the LS sedan, was known internally as F1, for Flagship One. Toyota dates the start of LS 400 development to 1984.

Toyota gave two reasons for a new sales network: room under the US import quota as more Toyotas were built in North America, and owners who left for Mercedes-Benz or BMW when they wanted a luxury car. Project members spent several months in the US studying luxury-car owners and concluded that the car needed prestige, quality, strong resale value, advanced performance and a high level of safety.

Chief engineer Ichiro Suzuki refused to compromise on targets his 1,400-strong engineering team called impossible, including a drag coefficient of 0.29. The final design was approved in May 1987. Toyota says the car took roughly six years, some 50 clay models, about 450 prototypes and more than 3.5 million km of test driving.[1],[2],[3]

Years and production numbers

LS 400 launch facts (Toyota and Lexus; US model years from EPA listings)[1],[2],[3],[5],[10],[11],[12],[13]
ItemDetail
Project nameCircle F (F for flagship); the LS was "F1," Flagship One
Development start1984, per Toyota (after Eiji Toyoda’s 1983 challenge)
Chief engineerIchiro Suzuki
Final design approvedMay 1987
Prototypes and testingAbout 450 prototypes; more than 3.5 million km of test driving
PlantTahara, Japan; first car built May 15, 1989
US launchSeptember 1, 1989, with the ES 250
Engine4.0-liter V8, 250 hp (US launch figure)
Drag coefficient0.29
1989 US sales target16,000 units (LS 400 and ES 250)
Price at launch$35,000–$44,000 (contemporary news report)
US model years1990–2000 (LS 430 from 2001)

Generations and key variants

The December 1989 recall: two NHTSA campaigns filed by Toyota on December 4, 1989 (NHTSA; UPI tied them to the LS 400)[8],[9],[10]
NHTSA campaignComponentDefectRemedyVehicles in campaign
89V211000Speed controlCruise-control actuator may not release from its most recent setting because the clutch mechanism can stickReplace the actuator8,301
89V212000Center high-mounted stop lampLamp housing could distort after prolonged illumination, especially in high heatReplace the housing with a more heat-resistant one10,234

Engine and drivetrain facts

  • The LS 400 needed both a new platform and a new engine: a four-liter, quad-cam, all-aluminum V8. Toyota’s US launch announcement rated it at 250 hp.
  • To cut vibration and noise, Toyota used vibration-damping steel sheet in the body and developed a high-precision way to make the propeller shaft; flush glass and door handles helped reach a 0.29 drag coefficient.
  • Tahara introduced a new line-control system and laser-welded body panels of different thicknesses for Lexus production. Every new LS 400 was tested at up to 100 mph on a factory track and inspected again in the US before delivery.

Sources:[1],[3],[5]

What changed over the years

  1. 1983Eiji Toyoda challenges Toyota to build a car better than the best in the world.
  2. 1984LS 400 development begins under the Circle F project.
  3. May 1987Final LS 400 design approved; Lexus Covenant follows in August.
  4. 1989The LS 400 is revealed at the North American International Auto Show in Detroit.
  5. May 15, 1989The first LS 400 rolls off the line at Tahara.
  6. September 1, 1989Lexus launches across the US with the LS 400 and ES 250.
  7. December 1989Recall of early LS 400s for the cruise-control actuator and brake-light housing.
  8. 1990–1991Lexus tops the J.D. Power Initial Quality Study, then wins three J.D. Power studies in 1991.
  9. 1994Redesigned second-generation LS 400 goes on sale.
  10. 1997LS 400 gains VVT-i variable valve timing.
  11. 2001The LS 430 replaces the LS 400 in US listings.

Sources:[1],[3],[4],[5],[6],[8],[9],[13]

What to check before you buy one

  • Every LS 400 is now more than 25 years old, so condition and records matter more than mileage alone. Ask for service history and look for evidence of regular scheduled maintenance.
  • Check that the 1989–1990 recall work was done on early cars. A Lexus dealer can confirm open campaigns by VIN, and the NHTSA recall search shows campaigns by VIN.
  • Confirm the generation. The redesigned second-generation LS 400 went on sale in 1994, and Lexus added VVT-i variable valve timing in 1997.

Model-specific problems by generation are tracked on our Lexus LS known issues page.

Lexus LS 400 and the 1989 launch prices and values

Mileage: across 1,835 used Lexus LS listings in our November 2026 study (all model years), the median odometer reading was 111,626 miles and 8.6% showed 200,000 miles or more. See how long a Lexus LS lasts.

How to verify a Lexus LS 400 and the 1989 launch's factory options

A used Lexus's model, engine and drivetrain are fixed at the factory. CarWhere decodes the 17-character VIN and, where licensed factory build data exists, lists the equipment the car was built with. It does not promise a complete option list for every VIN.

Lexus build sheet by VIN

CarWhere checks a specific VIN for licensed factory build data and, when it exists, lists the equipment the vehicle was built with — trim, drivetrain, paint, interior and option packages — in plain English. Coverage varies by VIN and model year and is strongest for recent vehicles.

Lexus build sheet by VIN

Free availability check first · $9.99 one-time only if detailed build data exists for the VIN · no subscription

Frequently asked questions

When did the Lexus LS 400 come out?

It was revealed at the 1989 North American International Auto Show in Detroit and went on sale when Lexus launched in the US on September 1, 1989, as a 1990 model.

Who designed the Lexus LS 400?

Chief engineer Ichiro Suzuki led development under the Circle F project, which followed Eiji Toyoda’s 1983 challenge. Suzuki’s engineering team numbered about 1,400 people.

How much did the LS 400 cost in 1989?

A contemporary UPI report put it at $35,000 to $44,000. Toyota says Lexus priced it about $10,000 below a Mercedes-Benz in the same performance class.

Why was the LS 400 recalled in 1989?

In December 1989 Lexus recalled early cars to replace a cruise-control actuator that could stick and a high-mounted brake-light housing that could distort from heat. UPI reported that the recall covered all 8,000 LS 400s sold so far.

How many prototypes were built for the LS 400?

Toyota says about 450 prototype vehicles, about 50 clay models and more than 3.5 million km of test driving over roughly six years.

Related histories

More research

Sources

Production figures, dates and ratings come from Lexus AG and Lexus of America press and heritage materials, official race results and reputable automotive press wherever available. References marked secondary are encyclopedic or enthusiast sources used only where a primary figure was not available. Market medians are CarWhere's own analysis of live US dealer listings from licensed vehicle-data providers.

  1. The Engineering Revolution: How Toyota Made "The Best Car in the World" — Lexus Europe Newsroom
  2. Lexus F SPORT – Performance at Every Level (Sept. 25, 2013) — Toyota Motor Sales, U.S.A. (Lexus USA Newsroom)
  3. 75 Years of Toyota: Developing the Lexus (the "Yet" concept and "fixing problems at the source") — Toyota Motor Corporation (75-Year History)
  4. 75 Years of Toyota: Developing the Lexus (the Lexus Covenant) — Toyota Motor Corporation (75-Year History)
  5. Lexus Production Begins (May 15, 1989) — Toyota Motor Corporation (global.toyota)
  6. The History of Lexus — Toyota Motor Sales, U.S.A. (Lexus USA Newsroom)
  7. Celebrating Luxury: A Look at Lexus’ 35-Year Legacy — Toyota Motor Sales, U.S.A. (Lexus USA Newsroom)
  8. Recall 89V211000: speed control (cruise-control actuator) — NHTSA (via data.transportation.gov recall dataset)
  9. Recall 89V212000: center high-mounted stop lamp housing — NHTSA (via data.transportation.gov recall dataset)
  10. Lexus recalls LS400 sedan (December 4, 1989) — United Press International (UPI Archives) (secondary reference)
  11. 1990 Lexus models listed by EPA (fueleconomy.gov model menu) — U.S. EPA / DOE (fueleconomy.gov)
  12. 2000 Lexus models listed by EPA (fueleconomy.gov model menu) — U.S. EPA / DOE (fueleconomy.gov)
  13. 2001 Lexus models listed by EPA (fueleconomy.gov model menu) — U.S. EPA / DOE (fueleconomy.gov)
  14. 49 CFR Part 565 — Vehicle Identification Number (VIN) requirements — eCFR (U.S. Government)

Independent reference compiled by CarWhere Research — not affiliated with or endorsed by Lexus or Toyota Motor Corporation. Lexus, F SPORT and the model names are trademarks of their owners.