2026 Hyundai Kona Price
By CarWhere Research · Updated
The 2026 Hyundai Kona starts at $25,350 ($26,950 with destination) for the SE; the Electric Limited is $41,150. CarWhere doesn't yet have 5 verified purchases of a new Kona to publish a typical discount, so compare any quote to the MSRP by trim and negotiate the discount off MSRP, before rebates and with no dealer add-ons.
Starting MSRP
$25,350
SE
Top trim MSRP
$41,150
Electric Limited
How much does a Kona cost?
A new 2026 Hyundai Kona starts at $25,350 (SE) and runs to $41,150 (Electric Limited) before destination, per manufacturer pricing. Used Kona listings have a median asking price of $20,877 (middle half $18,285–$23,161) across 9,416 priced dealer listings of all model years — CarWhere market data, November 2026.
Does the Kona hold its value?
In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Kona lists at a median $20,144 — 34.8% below the $30,896 median asking price of a new one (1,234 listings). That is close to the 39.4% median for 3-year-old cars across the 175 models in the study. Kona depreciation by year.
2026 Hyundai Kona MSRP by trim
Starting MSRPs; the Destination column shows whether each price includes the destination charge. Taxes, fees and options are extra.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| SE | $25,350 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| SEL Sport | $26,675 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| SEL Premium | $28,550 | — | excl. $1,600 freight (2026 MY); AWD +$1,500; a $28,275 version omits the 12.3-inch cluster |
| Limited | $32,650 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| Electric SE | $32,975 | — | 2025 MY Kona Electric price, excl. $1,495 freight; FWD only |
| Electric SEL | $36,975 | — | 2025 MY Kona Electric price, excl. $1,495 freight; FWD only |
| Electric N Line | $38,375 | — | 2025 MY Kona Electric price, excl. $1,495 freight; FWD only |
| Electric Limited | $41,150 | — | 2025 MY Kona Electric price, excl. $1,495 freight; FWD only |
What each trim adds: Kona trim levels explained.
2026 Hyundai Kona invoice price and destination charge
The destination charge on the 2026 Hyundai Kona runs $1,495–$1,600 depending on the trim, added to the base MSRP and passed through at cost. Estimated dealer invoice below is for the base vehicle before destination, from CarWhere's researched invoice-to-MSRP ratios (by trim where researched, else model or brand). Dealers also earn holdback and factory incentives, so their true cost is lower still.
| Trim | Base MSRP | Est. invoice | Below MSRP |
|---|---|---|---|
| SE | $25,350 | $24,607 | 2.9% |
| SEL Sport | $26,675 | $25,517 | 4.3% |
| SEL Premium | $28,550 | $27,311 | 4.3% |
| Limited | $32,650 | $31,230 | 4.3% |
| Electric SE | $32,975 | $31,541 | 4.3% |
| Electric SEL | $36,975 | $35,363 | 4.4% |
| Electric N Line | $38,375 | $36,710 | 4.3% |
| Electric Limited | $41,150 | $39,364 | 4.3% |
What Kona buyers actually paid
CarWhere publishes a typical discount once at least 5 verified Kona purchases are on file, and this model isn't there yet. Deals submitted so far: Every verified Kona deal (what people paid).
What's a good deal on a Kona?
Without enough verified deals for a Kona target, judge a quote by its dollar discount off the exact trim's MSRP, before rebates and with no dealer add-ons. The dealer's cost is a useful reference: Kona dealer invoice price.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the Kona's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much does a Kona cost?
A new 2026 Hyundai Kona starts at $25,350 (SE) and runs to $41,150 (Electric Limited) before destination, per manufacturer pricing. Used Kona listings have a median asking price of $20,877 (middle half $18,285–$23,161) across 9,416 priced dealer listings of all model years — CarWhere market data, November 2026.
How much is a used Kona?
Used Kona listings have a median asking price of $20,877 (middle half $18,285–$23,161) across 9,416 priced dealer listings of all model years — CarWhere market data, November 2026. A 3-year-old (2023) example lists at a median $20,144 in CarWhere's depreciation study (1,234 listings, October 2026). These are dealer asking prices, not what buyers finally paid.
Does the Kona hold its value?
In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Kona lists at a median $20,144 — 34.8% below the $30,896 median asking price of a new one (1,234 listings). That is close to the 39.4% median for 3-year-old cars across the 175 models in the study.
What's a good price for a 2026 Kona?
CarWhere doesn't have enough verified Kona purchases yet to publish a target. Start from the MSRP of the exact trim, negotiate a dollar discount off MSRP, refuse dealer add-ons, and treat rebates as separate savings on top.
Does the Kona have rebates?
Manufacturer rebates and special financing on the Kona change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More Kona pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 8, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2026 Hyundai Kona pricing sheet (effective Nov 10, 2025) — Hyundai Motor America, HyundaiNews.com (archived copy)
- 2026 Hyundai Kona specifications & features — Hyundai Motor America, HyundaiNews.com (archived copy)
- 2025 Hyundai Kona Electric price sheet (effective Jun 12, 2025) — Hyundai Motor America, HyundaiNews.com (archived copy)
- 2025 Hyundai Kona Electric specifications & features — Hyundai Motor America, HyundaiNews.com (archived copy)
- 2024 Hyundai Kona Electric pricing release — Hyundai Motor America, HyundaiNews.com (archived copy)