Data updated February 2026 · 1 verified transaction
BMW of Birmingham
Birmingham, Alabama · 1 verified deal · 0 lease, 1 cash/finance
1000 Tom Williams Way, Irondale, AL 35210, USA
Transparency Score: 48/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is BMW of Birmingham a Good Dealer?
BMW of Birmingham earns a Grade C (48/100) based on 1 verified buyer transactions. Pricing is average for the Birmingham market with 2.1% off MSRP and a $690 documentation fee. Consider comparing with other Birmingham dealers before committing.
1
2.1%
below MSRP
$690
Based on 1 deals
1/1
deals with add-ons
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Get CarWhere ProWhat Fees Does BMW of Birmingham Charge?
Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Ding Shield | $695 | 1/1 deals |
| Permaplate | $595 | 1/1 deals |
Pricing by Vehicle at BMW of Birmingham
BMW 2 Series
1 deal · 2.1% off MSRP · avg $47,255
BMW 2 Series
1 deal · 2.1% off MSRP · avg $47,255
1
Verified Deals
2.1%
Off MSRP
$47,255
Avg Price
Recent Deals at BMW of Birmingham
2026 BMW 2 Series 230 I (a8) 2Dr Rear
MSRP $48,255
$47,255
2.1% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at BMW of Birmingham
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW 2 Series | $47,255 | 2.1% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How BMW of Birmingham Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| BMW of Birmingham(this dealer) | C(48) | 2.1% | $690 | 1 |
| Brannon Honda | B(69) | 5.8% | $800 | 3 |
| Edwards Chevrolet Downtown | B(73) | 9.8% | $1,000 | 2 |
| Royal | B(72) | 2.9% | $75 | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting BMW of Birmingham
BMW of Birmingham in Birmingham, Alabama earns a Grade C (48/100) transparency score based on 1 verified buyer transactions. Buyers see modest discounts of 2.1% off MSRP. You may want to compare with other nearby dealers. Prices range from $47,255 to $47,255.
Their doc fee is $690 (Alabama has no doc fee cap).
100% of verified deals included dealer add-ons. Watch for: Ding Shield, Permaplate. These are negotiable — ask to have them removed.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is BMW of Birmingham a good dealership?
Based on 1 verified buyer transactions, BMW of Birmingham in Birmingham, AL earns a Grade C (48/100) transparency score. They sell vehicles at an average of 2.1% below MSRP. Their documentation fee is $690. 1 out of 1 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is BMW of Birmingham overpriced?
BMW of Birmingham sells vehicles at an average of 2.1% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 1 verified buyer deal sheets.
What fees does BMW of Birmingham charge?
BMW of Birmingham charges a documentation fee of $690. All fee data is sourced from verified buyer deal sheets.
What hidden fees does BMW of Birmingham charge?
Based on 1 verified deals, BMW of Birmingham commonly includes these add-ons: Ding Shield (avg $695), Permaplate (avg $595). These appeared in 1 out of 1 deals and are usually negotiable — ask to have them removed.
Does BMW of Birmingham negotiate on price?
Based on verified buyer transactions, buyers at BMW of Birmingham are getting an average of 2.1% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does BMW of Birmingham add dealer add-ons or pro packs?
Yes. In 1 out of 1 verified deals at BMW of Birmingham, dealer add-ons were included. Common add-ons: Ding Shield (avg $695), Permaplate (avg $595). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at BMW of Birmingham for a BMW 2 Series?
Based on 1 verified deal, buyers at BMW of Birmingham paid an average of $47,255 for a BMW 2 Series, which is 2.1% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does BMW of Birmingham sell?
Based on verified buyer data, BMW of Birmingham has deals for: BMW 2 Series (1 deals, avg 2.1% off).
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