Transparency Score: 56/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Serra Toyota of Decatur a Good Dealer?
Serra Toyota of Decatur earns a Grade C (56/100) based on 1 verified buyer transactions. Pricing is average for the Decatur market with 7.1% off MSRP and a $899 documentation fee. Consider comparing with other Decatur dealers before committing.
Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
1
7.1%
below MSRP
$899
Based on 1 deals
1/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Serra Platinum Package | $499 | 1/1 deals |
Pricing by Vehicle at Serra Toyota of Decatur
Toyota Camry
1 deal · 7.1% off MSRP · avg $32,724
Toyota Camry
1 deal · 7.1% off MSRP · avg $32,724
1
Verified Deals
7.1%
Off MSRP
$32,724
Avg Price
Recent Deals at Serra Toyota of Decatur
2026 Toyota Camry Hybrid SE
MSRP $35,224
$32,724
7.1% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Serra Toyota of Decatur
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Camry | $32,724 | 7.1% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Serra Toyota of Decatur Compares With Other Toyota Dealers in Alabama
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Serra Toyota of Decatur(this dealer) | C(56) | 7.1% | $899 | 1 |
| Bondy's Enterprise Toyota | A(80) | 5.4% | $612 | 2 |
| Limbaugh Toyota | B(79) | 9.5% | $799 | 2 |
| Bill Penney Toyota | B(68) | 10.0% | $1,015 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Serra Toyota of Decatur
Serra Toyota of Decatur in Decatur, Alabama earns a Grade C (56/100) transparency score based on 1 verified buyer transactions. Buyers typically save 7.1% off MSRP, which is a competitive discount. Prices range from $32,724 to $32,724.
Their doc fee is $899 (Alabama has no doc fee cap).
100% of verified deals included dealer add-ons. Watch for: Serra Platinum Package. These are negotiable — ask to have them removed.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Serra Toyota of Decatur a good dealership?
Based on 1 verified buyer transaction, Serra Toyota of Decatur in Decatur, AL sells vehicles at an average of 7.1% below MSRP. Their documentation fee is $899. 1 out of 1 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Serra Toyota of Decatur overpriced?
Serra Toyota of Decatur sells vehicles at an average of 7.1% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Serra Toyota of Decatur charge?
Serra Toyota of Decatur charges a documentation fee of $899. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Serra Toyota of Decatur charge?
Based on 1 verified deals, Serra Toyota of Decatur commonly includes these add-ons: Serra Platinum Package (avg $499). These appeared in 1 out of 1 deals and are usually negotiable — ask to have them removed.
Does Serra Toyota of Decatur negotiate on price?
Based on verified buyer transactions, buyers at Serra Toyota of Decatur are getting an average of 7.1% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Serra Toyota of Decatur add dealer add-ons or pro packs?
Yes. In 1 out of 1 verified deals at Serra Toyota of Decatur, dealer add-ons were included. Common add-ons: Serra Platinum Package (avg $499). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Serra Toyota of Decatur for a Toyota Camry?
Based on 1 verified deal, buyers at Serra Toyota of Decatur paid an average of $32,724 for a Toyota Camry, which is 7.1% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Serra Toyota of Decatur sell?
Based on verified buyer data, Serra Toyota of Decatur has deals for: Toyota Camry (1 deals, avg 7.1% off).
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