Data updated February 2026 · 1 verified transaction
Bill Penney Toyota
Huntsville, Alabama · 1 verified deal · 0 lease, 1 cash/finance
4808 University Dr NW, Huntsville, AL 35816, USA
Transparency Score: 67/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Bill Penney Toyota a Good Dealer?
Bill Penney Toyota earns a Grade B (67/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 10.0% off MSRP and a $1,015 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Huntsville.
1
10.0%
below MSRP
$1,015
Based on 1 deals
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Bill Penney Toyota
Toyota Prius
1 deal · 10.0% off MSRP · avg $30,656
Toyota Prius
1 deal · 10.0% off MSRP · avg $30,656
1
Verified Deals
10.0%
Off MSRP
$30,656
Avg Price
Recent Deals at Bill Penney Toyota
2026 Toyota Prius XLE
MSRP $34,062
$30,656
10.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Bill Penney Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Prius | $30,656 | 10.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Bill Penney Toyota Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Bill Penney Toyota(this dealer) | B(67) | 10.0% | $1,015 | 1 |
| Mercedes-Benz of Huntsville | B(73) | 11.5% | $999 | 2 |
| University KIA | C(40) | 0.0% | $225 | 1 |
| Drive Century Auto | B(71) | 7.1% | $899 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Bill Penney Toyota
Bill Penney Toyota in Huntsville, Alabama earns a Grade B (67/100) transparency score based on 1 verified buyer transactions. Buyers typically save 10.0% off MSRP, which is a competitive discount. Prices range from $30,656 to $30,656.
Their doc fee is $1,015 (Alabama has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Bill Penney Toyota a good dealership?
Based on 1 verified buyer transactions, Bill Penney Toyota in Huntsville, AL earns a Grade B (67/100) transparency score. They sell vehicles at an average of 10.0% below MSRP. Their documentation fee is $1,015. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Bill Penney Toyota overpriced?
Bill Penney Toyota sells vehicles at an average of 10.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Bill Penney Toyota charge?
Bill Penney Toyota charges a documentation fee of $1,015. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Bill Penney Toyota charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Bill Penney Toyota. Their doc fee is $1,015.
Does Bill Penney Toyota negotiate on price?
Based on verified buyer transactions, buyers at Bill Penney Toyota are getting an average of 10.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Bill Penney Toyota for a Toyota Prius?
Based on 1 verified deal, buyers at Bill Penney Toyota paid an average of $30,656 for a Toyota Prius, which is 10.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Bill Penney Toyota sell?
Based on verified buyer data, Bill Penney Toyota has deals for: Toyota Prius (1 deals, avg 10.0% off).
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