Transparency Score: 75/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Collier Ford a Good Dealer?
Collier Ford earns a Grade B (75/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 11.6% off MSRP and a $399 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Wetumpka.
Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
1
11.6%
below MSRP
$399
Based on 1 deals
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Collier Ford
Ford F-150
1 deal · 11.6% off MSRP · avg $67,471
Ford F-150
1 deal · 11.6% off MSRP · avg $67,471
1
Verified Deals
11.6%
Off MSRP
$67,471
Avg Price
Recent Deals at Collier Ford
2025 Ford F-150 Lariat
MSRP $76,285
$67,471
11.6% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Collier Ford
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | Ford F-150 | $67,471 | 11.6% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Collier Ford Compares With Other Ford Dealers in Alabama
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Collier Ford(this dealer) | B(75) | 11.6% | $399 | 1 |
| Tuscaloosa Ford | A(84) | 6.1% | $699 | 5 |
| Ronnie Watkins Ford | A(85) | 6.6% | $499 | 3 |
| Bondy's Ford Lincoln | B(68) | 2.0% | $595 | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Collier Ford
Collier Ford in Wetumpka, Alabama earns a Grade B (75/100) transparency score based on 1 verified buyer transactions. Buyers typically save 11.6% off MSRP, which is a competitive discount. Prices range from $67,471 to $67,471.
Their doc fee is $399 (Alabama has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Ford.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Collier Ford a good dealership?
Based on 1 verified buyer transaction, Collier Ford in Wetumpka, AL sells vehicles at an average of 11.6% below MSRP. Their documentation fee is $399. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Collier Ford overpriced?
Collier Ford sells vehicles at an average of 11.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Collier Ford charge?
Collier Ford charges a documentation fee of $399. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Collier Ford charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Collier Ford. Their doc fee is $399.
Does Collier Ford negotiate on price?
Based on verified buyer transactions, buyers at Collier Ford are getting an average of 11.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Collier Ford for a Ford F-150?
Based on 1 verified deal, buyers at Collier Ford paid an average of $67,471 for a Ford F-150, which is 11.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Collier Ford sell?
Based on verified buyer data, Collier Ford has deals for: Ford F-150 (1 deals, avg 11.6% off).
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