Data updated January 2026 · 1 verified transaction
Sons Ford Auburn
Auburn, Alabama · 1 verified deal · 0 lease, 1 cash/finance
2305 S College St, Auburn, AL 36832, USA
Transparency Score: 71/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Sons Ford Auburn a Good Dealer?
Sons Ford Auburn earns a Grade B (71/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 8.6% off MSRP and a $899 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Auburn.
1
8.6%
below MSRP
$899
Based on 1 deals
0/1
deals with add-ons
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Get CarWhere ProWhat Fees Does Sons Ford Auburn Charge?
Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Sons Ford Auburn
Ford Explorer
1 deal · 8.6% off MSRP · avg $38,990
Ford Explorer
1 deal · 8.6% off MSRP · avg $38,990
1
Verified Deals
8.6%
Off MSRP
$38,990
Avg Price
Recent Deals at Sons Ford Auburn
2026 Ford Explorer Sport Utility
MSRP $42,680
$38,990
8.6% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Sons Ford Auburn
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Ford Explorer | $38,990 | 8.6% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Sons Ford Auburn Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Sons Ford Auburn(this dealer) | B(71) | 8.6% | $899 | 1 |
| Allen Turner Chevrolet | B(71) | 8.7% | $899 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Sons Ford Auburn
Sons Ford Auburn in Auburn, Alabama earns a Grade B (71/100) transparency score based on 1 verified buyer transactions. Buyers typically save 8.6% off MSRP, which is a competitive discount. Prices range from $38,990 to $38,990.
Their doc fee is $899 (Alabama has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Ford.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Sons Ford Auburn a good dealership?
Based on 1 verified buyer transactions, Sons Ford Auburn in Auburn, AL earns a Grade B (71/100) transparency score. They sell vehicles at an average of 8.6% below MSRP. Their documentation fee is $899. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Sons Ford Auburn overpriced?
Sons Ford Auburn sells vehicles at an average of 8.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Sons Ford Auburn charge?
Sons Ford Auburn charges a documentation fee of $899. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Sons Ford Auburn charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Sons Ford Auburn. Their doc fee is $899.
Does Sons Ford Auburn negotiate on price?
Based on verified buyer transactions, buyers at Sons Ford Auburn are getting an average of 8.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Sons Ford Auburn for a Ford Explorer?
Based on 1 verified deal, buyers at Sons Ford Auburn paid an average of $38,990 for a Ford Explorer, which is 8.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Sons Ford Auburn sell?
Based on verified buyer data, Sons Ford Auburn has deals for: Ford Explorer (1 deals, avg 8.6% off).
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