Data updated March 2026 · 3 verified transactions
Richmond BMW
Richmond, Virginia · 3 verified deals · 0 lease, 3 cash/finance
8710 W Broad St, Richmond, VA 23294, USA
Transparency Score: 61/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Richmond BMW a Good Dealer?
Richmond BMW earns a Grade B (61/100) based on 3 verified buyer transactions. This dealer offers transparent pricing with an average discount of 2.7% off MSRP and a $849 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Richmond.
3
2.7%
below MSRP
$849
State cap: $250
0/3
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 3 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Richmond BMW
BMW X1
2 deals · 4.0% off MSRP · avg $57,907
BMW X1
2 deals · 4.0% off MSRP · avg $57,907
2
Verified Deals
4.0%
Off MSRP
$57,907
Avg Price
BMW 3 Series
1 deal · 0.0% off MSRP · avg $77,150
BMW 3 Series
1 deal · 0.0% off MSRP · avg $77,150
1
Verified Deals
0.0%
Off MSRP
$77,150
Avg Price
Recent Deals at Richmond BMW
2026 BMW X1 M35i
MSRP $60,320
$57,907
4.0% off
2026 BMW X1 M35i
MSRP $60,320
$57,907
4.0% off
2026 BMW 3 Series M340i
MSRP $77,150
$77,150
0.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Richmond BMW
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW X1 | $57,907 | 4.0% |
| 2026 | BMW X1 | $57,907 | 4.0% |
| 2026 | BMW 3 Series | $77,150 | 0.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Richmond BMW Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Richmond BMW(this dealer) | B(61) | 2.7% | $849 | 3 |
| Sheehy Lexus of Richmond | B(67) | 3.5% | — | 2 |
| Mercedes-Benz of Richmond | B(60) | 7.8% | $999 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Richmond BMW
Richmond BMW in Richmond, Virginia earns a Grade B (61/100) transparency score based on 3 verified buyer transactions. Buyers see modest discounts of 2.7% off MSRP. You may want to compare with other nearby dealers. Prices range from $57,907 to $77,150.
Their doc fee is $849, which is above the Virginia cap of $250.
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Richmond BMW a good dealership?
Based on 3 verified buyer transactions, Richmond BMW in Richmond, VA earns a Grade B (61/100) transparency score. They sell vehicles at an average of 2.7% below MSRP. Their documentation fee is $849. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Richmond BMW overpriced?
Richmond BMW sells vehicles at an average of 2.7% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 3 verified buyer deal sheets.
What fees does Richmond BMW charge?
Richmond BMW charges a documentation fee of $849 (VA caps doc fees at $250). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Richmond BMW charge?
Based on 3 verified deals, no hidden fees or dealer add-ons were found at Richmond BMW. Their doc fee is $849.
Does Richmond BMW negotiate on price?
Based on verified buyer transactions, buyers at Richmond BMW are getting an average of 2.7% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Richmond BMW for a BMW X1?
Based on 2 verified deals, buyers at Richmond BMW paid an average of $57,907 for a BMW X1, which is 4.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Richmond BMW sell?
Based on verified buyer data, Richmond BMW has deals for: BMW X1 (2 deals, avg 4.0% off), BMW 3 Series (1 deals, avg 0.0% off).
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