2027 Kia Seltos Price

By CarWhere Research · Updated

The 2027 Kia Seltos starts at $24,990 for the LX; the X-Line SX is $32,790. CarWhere doesn't yet have 5 verified purchases of a new Seltos to publish a typical discount, so compare any quote to the MSRP by trim and negotiate the discount off MSRP, before rebates and with no dealer add-ons.

Starting MSRP

$24,990

LX

Top trim MSRP

$32,790

X-Line SX

How much does a Seltos cost?

A new 2027 Kia Seltos starts at $24,990 (LX) and runs to $32,790 (X-Line SX) before destination, per manufacturer pricing.

Does the Seltos hold its value?

In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Seltos lists at a median $19,995 — 32.6% below the $29,650 median asking price of a new one (662 listings). That holds value better than the 39.4% median for 3-year-old cars across the 175 models in the study, which is one reason used Seltos prices stay high. Seltos depreciation by year.

2027 Kia Seltos MSRP by trim

These are starting MSRPs before the destination charge, taxes, fees and options.

Kia Seltos starting MSRP by trim (2027 model year)
TrimStarting MSRPDestinationNote
LX$24,990Not includedexcl. destination (2027 MY)
S$26,390Not includedexcl. destination (2027 MY)
EX$28,390Not includedexcl. destination (2027 MY)
X-Line S$28,990Not includedexcl. destination (2027 MY)
X-Line SX$32,790Not includedexcl. destination (2027 MY)

What each trim adds: Seltos trim levels explained.

2027 Kia Seltos invoice price and destination charge

Estimated dealer invoice below is for the base vehicle before destination, from CarWhere's researched invoice-to-MSRP ratios (by trim where researched, else model or brand). Dealers also earn holdback and factory incentives, so their true cost is lower still.

2027 Kia Seltos estimated dealer invoice by trim (excludes destination)
TrimBase MSRPEst. invoiceBelow MSRP
LX$24,990$24,3652.5%
S$26,390$25,7302.5%
EX$28,390$27,6802.5%
X-Line S$28,990$28,2652.5%
X-Line SX$32,790$31,6423.5%

What Seltos buyers actually paid

CarWhere publishes a typical discount once at least 5 verified Seltos purchases are on file, and this model isn't there yet. Deals submitted so far: Every verified Seltos deal (what people paid).

What's a good deal on a Seltos?

Without enough verified deals for a Seltos target, judge a quote by its dollar discount off the exact trim's MSRP, before rebates and with no dealer add-ons. The dealer's cost is a useful reference: Seltos dealer invoice price.

How to get that price

  1. 1. Negotiate the discount off MSRP

    Agree on a dollar discount off the Seltos's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.

  2. 2. Get an itemized quote

    Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.

  3. 3. Say no to add-ons

    Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.

  4. 4. Apply rebates last

    Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.

Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.

Frequently asked questions

How much does a Seltos cost?

A new 2027 Kia Seltos starts at $24,990 (LX) and runs to $32,790 (X-Line SX) before destination, per manufacturer pricing.

Does the Seltos hold its value?

In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Seltos lists at a median $19,995 — 32.6% below the $29,650 median asking price of a new one (662 listings). That holds value better than the 39.4% median for 3-year-old cars across the 175 models in the study, which is one reason used Seltos prices stay high.

What's a good price for a 2027 Seltos?

CarWhere doesn't have enough verified Seltos purchases yet to publish a target. Start from the MSRP of the exact trim, negotiate a dollar discount off MSRP, refuse dealer add-ons, and treat rebates as separate savings on top.

Does the Seltos have rebates?

Manufacturer rebates and special financing on the Seltos change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.

Current manufacturer offers: car incentives and rebates.

More Seltos pricing research

Sources and method

MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 8, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.

  1. 2027 Kia Seltos Features & Specs Comparison (trims, starting MSRPs, specs) — Kia America (kia.com)
  2. 2026 Kia Seltos AWD powertrains — U.S. EPA / DOE (fueleconomy.gov)
  3. 2026 Kia Seltos FWD powertrains (none listed) — U.S. EPA / DOE (fueleconomy.gov)