2027 Toyota 4Runner Price
By CarWhere Research · Updated
The 2027 Toyota 4Runner starts at $43,490 (SR5) and tops out at $68,870 (TRD Pro), before destination. Verified CarWhere buyers paid a median 4.9% ($3,000) below MSRP across 59 new 4Runner purchases (2025–2026 model years). A good deal is 6.7% off MSRP or better, before rebates and with no dealer add-ons.
Starting MSRP
$43,490
SR5
Top trim MSRP
$68,870
TRD Pro
Median paid vs MSRP
4.9% off
59 verified deals
Target discount
6.7% off
before rebates
2027 Toyota 4Runner MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options. Checked against the manufacturer's published prices on November 5, 2026.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| SR5 | $43,490 | Not included | excl. Dealer Processing and Handling (DPH); 2025 launch price $40,770 |
| TRD Sport | $49,620 | Not included | excl. Dealer Processing and Handling (DPH) |
| TRD Off-Road | $51,560 | Not included | excl. Dealer Processing and Handling (DPH); i-FORCE MAX version $54,360 |
| TRD Sport Premium | $54,300 | Not included | excl. Dealer Processing and Handling (DPH) |
| TRD Off-Road Premium | $56,660 | Not included | excl. Dealer Processing and Handling (DPH); i-FORCE MAX version $59,460 |
| Limited | $57,090 | Not included | excl. Dealer Processing and Handling (DPH); i-FORCE MAX version $61,890 |
| Platinum | $64,850 | Not included | excl. Dealer Processing and Handling (DPH); i-FORCE MAX only |
| Trailhunter | $68,590 | Not included | excl. Dealer Processing and Handling (DPH); i-FORCE MAX only |
| TRD Pro | $68,870 | Not included | excl. Dealer Processing and Handling (DPH); i-FORCE MAX only |
What each trim adds: 4Runner trim levels explained.
What 4Runner buyers actually paid
Across 59 verified CarWhere new-car purchases of the 4Runner (2025–2026 model years, Dec 2025–Nov 2026), buyers paid a median 4.9% ($3,000) below MSRP. The middle half of deals landed between 2.1% and 6.7% off MSRP, and 1.7% of buyers paid over MSRP. Leases are excluded.
| Measure | Value |
|---|---|
| Verified deals | 59 |
| Median discount off MSRP | 4.9% ($3,000) |
| Middle half of deals | 2.1%–6.7% off |
| Median MSRP in these deals | $60,700 |
| Share paid over MSRP | 1.7% |
Every deal with trim, date and price: Every verified 4Runner deal (what people paid).
What's a good deal on a 4Runner?
Target discount: $3,900 off MSRP (6.7%) — before rebates, with no dealer add-ons. Rebates stack on top and apply at any dealer.
The target is the CarWhere Index target discount for the 4Runner: the discount the strongest quarter of verified buyers reached (59 deals, outliers removed). The dollar figure is 6.7% of the $58,400 average MSRP in those deals — apply 6.7% to your exact trim's MSRP for your number.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the 4Runner's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much is a 2027 4Runner?
The 2027 Toyota 4Runner starts at $43,490 for the SR5 and reaches $68,870 for the TRD Pro, before destination. Across 59 verified CarWhere purchases, the median MSRP was $60,700 and buyers paid a median 4.9% ($3,000) below MSRP.
What's a good price for a 2027 4Runner?
A good price is 6.7% off MSRP or better — about $3,900 on the $58,400 average MSRP in CarWhere's 59 verified deals. That's before rebates and with no dealer add-ons; apply the same percentage to your trim's MSRP. Rebates stack on top.
How much below MSRP do 4Runner buyers pay?
The median verified CarWhere buyer paid a median 4.9% ($3,000) below MSRP; the middle half of deals landed between 2.1% and 6.7% off MSRP, and 1.7% of buyers paid over MSRP. Based on 59 new-car purchases from Dec 2025 to Nov 2026, leases excluded.
Does the 4Runner have rebates?
Manufacturer rebates and special financing on the 4Runner change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More 4Runner pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices (checked November 5, 2026). Deal figures are CarWhere's own verified buyer submissions, snapshotted November 6, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2027 Toyota 4Runner grades and starting MSRPs (toyota.com, accessed Nov 5, 2026) — Toyota Motor North America (toyota.com)
- The All-New 2025 Toyota 4Runner: The Icon That Inspires Exploration (Dec 10, 2024) — Toyota USA Newsroom (pressroom.toyota.com)
- Toyota 4Runner Icons: Fifth (2010 – 2024) & Sixth (2025) Generations (Mar 20, 2025) — Toyota USA Newsroom (pressroom.toyota.com)