2027 Toyota Prius Price
By CarWhere Research · Updated
The 2027 Toyota Prius starts at $28,755 (LE) and tops out at $35,770 (Limited), before destination. Verified CarWhere buyers paid a median 5.4% ($1,900) below MSRP across 16 new Prius purchases (2026–2027 model years). A good deal is 7% off MSRP or better, before rebates and with no dealer add-ons.
Starting MSRP
$28,755
LE
Top trim MSRP
$35,770
Limited
Median paid vs MSRP
5.4% off
16 verified deals
Target discount
7% off
before rebates
2027 Toyota Prius MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options. Checked against the manufacturer's published prices on November 5, 2026.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| LE | $28,755 | Not included | FWD; AWD $30,155; excl. $1,295 DPH. LE launched at $27,450 (2023) |
| XLE | $32,200 | Not included | FWD; AWD $33,600; excl. $1,295 DPH |
| Nightshade | $33,005 | Not included | FWD; AWD $34,405; excl. $1,295 DPH |
| Limited | $35,770 | Not included | FWD; AWD $37,170; excl. $1,295 DPH |
What each trim adds: Prius trim levels explained.
What Prius buyers actually paid
Across 16 verified CarWhere new-car purchases of the Prius (2026–2027 model years, Feb 2026–Aug 2026), buyers paid a median 5.4% ($1,900) below MSRP. The middle half of deals landed between 2.9% and 6.8% off MSRP. Leases are excluded.
| Measure | Value |
|---|---|
| Verified deals | 16 |
| Median discount off MSRP | 5.4% ($1,900) |
| Middle half of deals | 2.9%–6.8% off |
| Median MSRP in these deals | $34,600 |
| Share paid over MSRP | 0% |
Every deal with trim, date and price: Every verified Prius deal (what people paid).
What's a good deal on a Prius?
Target discount: $2,400 off MSRP (7%) — before rebates, with no dealer add-ons. Rebates stack on top and apply at any dealer.
The target is the CarWhere Index target discount for the Prius: the discount the strongest quarter of verified buyers reached (16 deals, outliers removed). The dollar figure is 7% of the $34,300 average MSRP in those deals — apply 7% to your exact trim's MSRP for your number.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the Prius's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much is a 2027 Prius?
The 2027 Toyota Prius starts at $28,755 for the LE and reaches $35,770 for the Limited, before destination. Across 16 verified CarWhere purchases, the median MSRP was $34,600 and buyers paid a median 5.4% ($1,900) below MSRP.
What's a good price for a 2027 Prius?
A good price is 7% off MSRP or better — about $2,400 on the $34,300 average MSRP in CarWhere's 16 verified deals. That's before rebates and with no dealer add-ons; apply the same percentage to your trim's MSRP. Rebates stack on top.
How much below MSRP do Prius buyers pay?
The median verified CarWhere buyer paid a median 5.4% ($1,900) below MSRP; the middle half of deals landed between 2.9% and 6.8% off MSRP. Based on 16 new-car purchases from Feb 2026 to Aug 2026, leases excluded.
Does the Prius have rebates?
Manufacturer rebates and special financing on the Prius change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More Prius pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices (checked November 5, 2026). Deal figures are CarWhere's own verified buyer submissions, snapshotted November 6, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2027 Toyota Prius: Designed to Stand Out, Built on Hybrid Innovation (Jul 16, 2026) — Toyota Motor North America (pressroom.toyota.com)
- Electrified Trailblazer: The Toyota Prius Celebrates 25 Years in the U.S. (Jun 16, 2025) — Toyota Motor North America (pressroom.toyota.com)
- 2025 Toyota Prius Gets a Moody Vibe with New Nightshade Grade — Toyota Motor North America (pressroom.toyota.com)
- Stunning Style and Elevated Efficiency: The 2024 Toyota Prius (Oct 10, 2023) — Toyota Motor North America (pressroom.toyota.com)
- The Time is Now for Toyota's All-New 2023 Prius and Prius Prime (Apr 6, 2023) — Toyota Motor North America (pressroom.toyota.com)
- 2027 Prius Plug-in Hybrid grades and base MSRPs (accessed Nov 5, 2026) — Toyota (toyota.com)