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Toyota Highlander Prices & Real Buyer Deals

Avg Discount
1.8%
off MSRP
Price Range
$45k
to $62k
Verified Deals
17
real buyers
Updated
Feb 23
2026

Toyota Highlander Price Paid Data

Based on 17 verified buyer transactions on CarWhere, the Toyota Highlander is selling between $44,598 and $62,123, with an average transaction price of $54,591. The average buyer is paying 1.8% below MSRP.

Average Toyota Highlander Discount Off MSRP

Most Toyota Highlander buyers are seeing discounts around 04% off MSRP based on current market conditions. Deals above 6% are considered excellent in today's market.

The discount you can negotiate depends on several factors: dealer inventory levels, time of month, regional demand, and available manufacturer incentives. Use the deals below to benchmark your negotiation.

Is This a Good Deal for a Toyota Highlander?

A good deal on a Toyota Highlander is one that matches or beats what other verified buyers have paid. With an average transaction price of $54,591, any deal at 2% or more off MSRP is competitive. If you're being offered less than 0% off, you have room to negotiate.

Toyota Highlander Pricing by Location

Toyota Highlander prices vary by location due to differences in demand, taxes, and dealer competition. Browse deals by state to see regional pricing:

How Buyers Negotiated Their Toyota Highlander Price

The deals below represent actual transactions from verified Toyota Highlander buyers. Each deal shows the final price paid, giving you real market data to use in your own negotiation. With 17 verified deals to reference, you'll know exactly what price to target.

2026 Toyota Highlander
Fair Deal
At MSRP
$56,087selling price

2026 Toyota Highlander

MSRP $56,087
IL
View Deal
2026 Toyota Highlander
Fair Deal
$7931.5% off MSRP
$52,027selling price

2026 Toyota Highlander

Hybrid

MSRP $52,820
IL
View Deal
2026 Toyota Highlander Hybrid
Good Deal
$2,2014.0% off MSRP
$52,831selling price

2026 Toyota Highlander Hybrid

Limited

MSRP $55,032
FL
View Deal
2026 Toyota Highlander Hybrid
Fair Deal
At MSRP
$55,032selling price

2026 Toyota Highlander Hybrid

Limited

MSRP $55,032
FL
View Deal
2026 Toyota Grand Highlander Hybrid
Fair Deal
$1,0002.0% off MSRP
$49,173selling price

2026 Toyota Grand Highlander Hybrid

MSRP $50,173
CA
View Deal
2026 Toyota Grand Highlander
Good Deal
$2,1833.5% off MSRP
$60,000selling price

2026 Toyota Grand Highlander

Sport Utility

MSRP $62,183
GA
View Deal
2026 Toyota Grand Highlander
Fair Deal
At MSRP
$58,312selling price

2026 Toyota Grand Highlander

Limited

MSRP $58,312
FL
View Deal
2026 Toyota Highlander
Fair Deal
At MSRP
$49,848selling price

2026 Toyota Highlander

MSRP $49,848
CT
View Deal
2026 Toyota Grand Highlander Hybrid
Fair Deal
At MSRP
$50,173selling price

2026 Toyota Grand Highlander Hybrid

MSRP $50,173
CA
View Deal
2026 Toyota Grand Highlander Hybrid
Fair Deal
At MSRP
$50,753selling price

2026 Toyota Grand Highlander Hybrid

XLE

MSRP $50,753
CA
View Deal
2026 Toyota Highlander
Fair Deal
At MSRP
$55,777selling price

2026 Toyota Highlander

Hybrid Limited

MSRP $55,777
CT
View Deal
2026 Toyota Grand Highlander
Above MSRP
At MSRP
$49,663selling price

2026 Toyota Grand Highlander

Hybrid XLE AWD

MSRP $49,663
CA
View Deal
2026 Toyota Grand Highlander Hybrid
Above MSRP
At MSRP
$44,598selling price

2026 Toyota Grand Highlander Hybrid

XLE

MSRP $44,598
CA
View Deal
2026 Toyota Grand Highlander
Fair Deal
At MSRP
$61,210selling price

2026 Toyota Grand Highlander

Max Platinum

MSRP $61,210
CA
View Deal
2026 Toyota Grand Highlander
Great Deal
$5,3008.1% off MSRP
$59,823selling price

2026 Toyota Grand Highlander

Hybrid Limited Max AWD

MSRP $65,123
FL
View Deal
2026 Toyota Grand Highlander
Great Deal
$4,5006.9% off MSRP
$60,623selling price

2026 Toyota Grand Highlander

Hybrid Limited Max AWD

MSRP $65,123
FL
View Deal
2026 Toyota Grand Highlander
Good Deal
$3,0004.6% off MSRP
$62,123selling price

2026 Toyota Grand Highlander

Hybrid Limited Max AWD

MSRP $65,123
FL
View Deal

Toyota Highlander Pricing FAQs

What is a good price for a Toyota Highlander?

Based on 17 verified buyer deals, a good price for a Toyota Highlander is around $54,591 or less. Prices range from $44,598 to $62,123 depending on trim level, options, and location. Aim to pay at or below the average to get a competitive deal.

How much can you negotiate on a Toyota Highlander?

Toyota Highlander buyers on CarWhere are negotiating an average of 1.8% off MSRP. Some buyers report discounts as high as 5% in competitive markets. Your negotiating room depends on dealer inventory, time of purchase, and regional demand.

Is MSRP a good deal on a Toyota Highlander?

Paying MSRP for a Toyota Highlander is generally not the best deal. Verified buyers on CarWhere are paying an average of 1.8% below MSRP. Unless the vehicle is in extremely high demand or has limited availability, you should be able to negotiate below sticker price.

What affects Toyota Highlander pricing the most?

The main factors affecting Toyota Highlander pricing are: (1) Trim level and options—higher trims have larger dollar discounts but similar percentage savings; (2) Location—competitive markets with multiple dealers offer better deals; (3) Time of purchase—end of month/quarter and model year changeovers offer better negotiating leverage; (4) Dealer inventory—vehicles sitting on lots longer are more negotiable.

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Last updated: February 23, 2026. Based on 17 verified buyer deals.