Royal
Birmingham, Alabama · 2 verified deals · 0 lease, 2 cash/finance
3010 Columbiana Rd, Birmingham, AL 35216, USA
Transparency Score: 72/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Royal a Good Dealer?
Royal earns a Grade B (72/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 2.9% off MSRP and a $75 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Birmingham.
Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
2
2.9%
below MSRP
$75
Based on 2 deals
0/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Royal
GMC Yukon
2 deals · 2.9% off MSRP · avg $87,156
GMC Yukon
2 deals · 2.9% off MSRP · avg $87,156
2
Verified Deals
2.9%
Off MSRP
$87,156
Avg Price
Recent Deals at Royal
2026 GMC Yukon Denali
MSRP $89,955
$86,357
4.0% off
2026 GMC Yukon Denali
MSRP $89,555
$87,955
1.8% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Royal
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Royal Compares With Other GMC Dealers in Alabama
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Royal(this dealer) | B(72) | 2.9% | $75 | 2 |
| Glynn Smith Chevrolet GMC | B(79) | 9.8% | $799 | 2 |
| Devan Lowe Cadillac Buick GMC | B(74) | 3.4% | — | 2 |
| Devan Lowe Buick GMC | B(73) | 4.6% | — | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Royal
Royal in Birmingham, Alabama earns a Grade B (72/100) transparency score based on 2 verified buyer transactions. Buyers see modest discounts of 2.9% off MSRP. You may want to compare with other nearby dealers. Prices range from $86,357 to $87,955.
Their doc fee is $75 (Alabama has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: GMC.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Royal a good dealership?
Based on 2 verified buyer transactions, Royal in Birmingham, AL sells vehicles at an average of 2.9% below MSRP. Their documentation fee is $75. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Royal overpriced?
Royal sells vehicles at an average of 2.9% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 2 verified buyer deal sheets.
What fees does Royal charge?
Royal charges a documentation fee of $75. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Royal charge?
Based on 2 verified deals, no hidden fees or dealer add-ons were found at Royal. Their doc fee is $75.
Does Royal negotiate on price?
Based on verified buyer transactions, buyers at Royal are getting an average of 2.9% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Royal for a GMC Yukon?
Based on 2 verified deals, buyers at Royal paid an average of $87,156 for a GMC Yukon, which is 2.9% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Royal sell?
Based on verified buyer data, Royal has deals for: GMC Yukon (2 deals, avg 2.9% off).
See What GMC Buyers Paid
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