Data updated March 2026 · 1 verified transaction

Toyota
C55/100

Kool Toyota

Grand Rapids, Michigan · 1 verified deal · 0 lease, 1 cash/finance

3780 Plainfield Ave NE, Grand Rapids, MI 49525, USA

Map showing location of Kool Toyota in Grand Rapids, MI
3780 Plainfield Ave NE, Grand Rapids, MI 49525, USAGet Directions

Transparency Score: 55/100

PricingDiscount vs market average
20/40
Fee TransparencyDoc fee + add-on behavior
30/30
Data DepthVerified deal volume
5/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Kool Toyota a Good Dealer?

Kool Toyota earns a Grade C (55/100) based on 1 verified buyer transactions. Pricing is average for the Grand Rapids market with 0.0% off MSRP and a $280 documentation fee. Consider comparing with other Grand Rapids dealers before committing.

Price range: $43,905$43,905Deal types: 0 lease, 1 cash/financeAvg selling price: $43,905
Verified Deals

1

Avg Off MSRP

0.0%

below MSRP

Doc Fee

$280

State cap: $280

Add-ons Found

0/1

deals with add-ons

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What Fees Does Kool Toyota Charge?

Doc Fee Comparison

Kool Toyota$280
Michigan Avg$295
Michigan Cap$280
National Avg$400

Documentation Fee

$280Michigan cap: $280
Within state cap

Based on 1 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 1 verified deals

Pricing by Vehicle at Kool Toyota

Toyota RAV4

1 deal · 0.0% off MSRP · avg $43,905

1

Verified Deals

0.0%

Off MSRP

$43,905

Avg Price

Recent Deals at Kool Toyota

2026 Toyota Rav4

PurchaseMar 2026VIN 2T36CRAV0TW10G887

MSRP $43,905

$43,905

0.0% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Kool Toyota

YearVehiclePriceDiscount
2026Toyota Rav4$43,9050.0%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Kool Toyota Compares

DealerGradeAvg Off MSRPDoc FeeDeals
Kool Toyota(this dealer)C(55)0.0%$2801
Toyota of Grand RapidsB(68)2.0%$2802
Fox MazdaC(57)4.2%$2801
Fox HondaB(75)7.6%$2801

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Kool Toyota

Kool Toyota in Grand Rapids, Michigan earns a Grade C (55/100) transparency score based on 1 verified buyer transactions. Buyers see modest discounts of 0.0% off MSRP. You may want to compare with other nearby dealers. Prices range from $43,905 to $43,905.

Their doc fee is $280, which is within the Michigan cap of $280.

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: Toyota.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Kool Toyota a good dealership?

Based on 1 verified buyer transactions, Kool Toyota in Grand Rapids, MI earns a Grade C (55/100) transparency score. They sell vehicles at an average of 0.0% below MSRP. Their documentation fee is $280. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is Kool Toyota overpriced?

Kool Toyota sells vehicles at an average of 0.0% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 1 verified buyer deal sheets.

What fees does Kool Toyota charge?

Kool Toyota charges a documentation fee of $280 (MI caps doc fees at $280). All fee data is sourced from verified buyer deal sheets.

What hidden fees does Kool Toyota charge?

Based on 1 verified deals, no hidden fees or dealer add-ons were found at Kool Toyota. Their doc fee is $280.

Does Kool Toyota negotiate on price?

Based on verified buyer transactions, buyers at Kool Toyota are getting an average of 0.0% off MSRP. Limited discount data suggests less flexibility on pricing. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at Kool Toyota for a Toyota RAV4?

Based on 1 verified deal, buyers at Kool Toyota paid an average of $43,905 for a Toyota RAV4, which is 0.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Kool Toyota sell?

Based on verified buyer data, Kool Toyota has deals for: Toyota RAV4 (1 deals, avg 0.0% off).

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