Toyota RAV4 for Sale
By CarWhere Research · Updated
Looking for a Toyota RAV4 for sale? Verified CarWhere buyers paid a median 2.2% below MSRP (about $1,000) on new RAV4s, across 70 deals from Dec 2025 to Oct 2026. The 2026 RAV4 runs from $31,900 (LE Hybrid) to $48,500 (GR SPORT Plug-in Hybrid) in starting MSRP. Enter your ZIP below to search live inventory near you.
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Median paid vs MSRP
2.2% off
70 verified new deals
Median $ off MSRP
$1,000
Dec 2025–Oct 2026
Starting MSRP
$31,900
2026 model year
Top trim MSRP
$48,500
GR SPORT (Plug-in Hybrid)
New RAV4: 2026 trims and starting MSRPs
Starting MSRPs for the 2026 model year (Sixth generation (2026–present)) from CarWhere's trim-level data, which records the manufacturer's published prices. Destination, taxes, fees and options are extra unless a row's note says otherwise. Data checked Nov 5, 2026.
| Trim | Starting MSRP | Notes |
|---|---|---|
| LE (Hybrid) | $31,900 | excl. Dealer Processing and Handling (DPH); FWD; Toyota's Oct 2025 release quoted the same $31,900 start |
| XLE Premium (Hybrid) | $36,100 | excl. Dealer Processing and Handling (DPH); FWD or AWD |
| SE (Hybrid) | $34,700 | excl. Dealer Processing and Handling (DPH); FWD or AWD |
| Woodland (Hybrid) | $39,900 | excl. Dealer Processing and Handling (DPH); AWD standard |
| XSE (Hybrid) | $41,300 | excl. Dealer Processing and Handling (DPH); AWD standard |
| Limited (Hybrid) | $43,300 | excl. Dealer Processing and Handling (DPH); AWD standard |
| SE Plug-in Hybrid | $41,500 | excl. Dealer Processing and Handling (DPH); AWD standard |
| Woodland Plug-in Hybrid | $45,300 | excl. Dealer Processing and Handling (DPH); AWD standard |
| XSE Plug-in Hybrid | $47,200 | excl. Dealer Processing and Handling (DPH); AWD standard |
| GR SPORT (Plug-in Hybrid) | $48,500 | excl. Dealer Processing and Handling (DPH); AWD standard |
Engines, equipment and previous-generation trims: RAV4 trim levels explained
What verified CarWhere buyers paid for a new RAV4
Across 70 verified Toyota RAV4 purchases (2025–2026 model years, submitted Dec 2025–Oct 2026), the median buyer paid $1,000 off MSRP (2.2%). Treat that as a benchmark for the selling price before rebates, with no dealer add-ons.
| Measure | Value |
|---|---|
| Verified deals | 70 |
| Median discount off MSRP | 2.2% ($1,000) |
| Middle half of buyers | 0% to 4.1% off |
| Paid over MSRP | 0% of deals |
Discounts vary by trim, region and month. See individual deals on what people paid for a rav4, or compare against the rav4 dealer invoice price.
Used RAV4: generations and model years
Used RAV4s for sale span 2 generations in CarWhere's data, with the Sixth generation (2026–present) on sale new. Knowing which generation a listing belongs to tells you which engines, recalls and known issues apply.
Sixth generation (2026–present) · 2026–presentCurrent
Toyota's sixth-generation RAV4 drops the gas-only engine: every 2026 RAV4 is a Hybrid (226 hp FWD, 236 hp AWD) or Plug-in Hybrid (324 hp, up to 52 miles of electric range). Grades split into core (LE, XLE Premium, Limited), rugged (Woodland) and sport (SE, XSE, the first GR SPORT) designs. Prices are Toyota.com starting MSRPs, excluding DPH.
Fifth generation (2019–2025) · 2019–2025
The fifth-generation RAV4 launched for 2019 with a 203-hp 2.5L gas four and a 219-hp AWD hybrid; Toyota added the plug-in (first called RAV4 Prime, 302 hp) and later grades such as SE Hybrid and Woodland Edition. Prices below are Toyota's 2019 launch MSRPs, excluding the $1,045 DPH; by 2025 the gas LE started at $28,850.
Years to avoid, best years and known issues
Before you shortlist a used RAV4, check its model year against CarWhere's reliability research and the known issues for its generation.
What to check before buying a used RAV4
- Run the VIN for title brands (salvage, rebuilt, flood, lemon buyback), odometer history and reported accidents before you go see it.
- Check the VIN for open safety recalls and confirm the dealer will complete any open campaign before delivery.
- Decode the VIN or pull the build sheet to confirm the engine, drivetrain, trim and options match the listing.
- Test four-wheel or all-wheel drive, and on off-road trims look under the vehicle for skid-plate damage and bent suspension parts.
- Check every row: folding seats, rear climate, power liftgate and all door seals for water leaks.
- Get an independent pre-purchase inspection — especially for suspension, brakes, tires and any fluid leaks.
- Ask for service records, and confirm how much factory warranty is left from the original in-service date.
- Negotiate the vehicle price first, then fees; refuse dealer add-ons you did not ask for.
Check a specific RAV4 by VIN:
Frequently asked questions
How much should I pay for a RAV4?
On a new RAV4, verified CarWhere buyers paid a median 2.2% below MSRP — about $1,000 — across 70 deals (Dec 2025–Oct 2026). The middle half paid between 0% and 4.1% off. Use that as your benchmark: a discount off MSRP measured before rebates, with no dealer add-ons. A used RAV4's price depends on year, mileage and condition, so compare several listings near you before you make an offer.
When is the best time to buy a RAV4?
CarWhere's best-time research finds that new-car discounts have historically been largest from October through December, and January is strongest for used cars. But the seasonal edge is small: average discounts in CarWhere's verified deals move by only a point or two between periods. That's narrower than the spread between RAV4 buyers themselves: the middle half paid between 0% and 4.1% off MSRP. Negotiation matters more than the calendar.
Should I buy a new or used RAV4?
New gets you the current Sixth generation RAV4 (2026–present) with a full factory warranty, from $31,900 MSRP. Verified buyers paid a median 2.2% off. Used, the main alternative is the Fifth generation (2019–2025). Before you buy a used one, check the years to avoid and known issues by generation, and run the VIN for title and accident history.
How do I find a RAV4 for sale near me?
Enter your ZIP code in the search box on this page and choose new or used. CarWhere runs a live search of dealer inventory within 50 miles and opens the results with the RAV4 filters already applied.
More RAV4 research
Sources and method
Trim and MSRP data comes from CarWhere's Toyota research, checked Nov 5, 2026, which records the manufacturer's published prices (sources below). Deal figures: Approved, deduplicated CarWhere verified purchase deals (leases excluded); exact model match. New = model year >= submission year − 1 with MSRP, discounts outside −20%..+40% of MSRP excluded. Used = model year <= submission year − 2, median selling price. Snapshot Nov 6, 2026; shown only when at least 5 deals exist. This page lists no inventory. Live listings appear only after you search with your ZIP.
- 2026 Toyota RAV4 Hybrid grades and starting MSRPs (toyota.com, accessed Nov 5, 2026) — Toyota Motor North America (toyota.com)
- 2026 Toyota RAV4 Plug-in Hybrid grades and starting MSRPs (toyota.com, accessed Nov 5, 2026) — Toyota Motor North America (toyota.com)
- The Next Adventure Begins: 2026 RAV4 Arrives this Winter (Oct 22, 2025) — Toyota USA Newsroom (pressroom.toyota.com)
Independent reference compiled by CarWhere Research — not affiliated with or endorsed by Toyota. Model names are trademarks of their owners.