Ford F-150 Price
By CarWhere Research · Updated
The 2024 Ford F-150 starts at $36,570 (XL) and tops out at $77,980 (Raptor), before destination. Verified CarWhere buyers paid a median 6.5% ($5,000) below MSRP across 57 new F-150 purchases (2025–2026 model years). A good deal is 9.4% off MSRP or better, before rebates and with no dealer add-ons.
Starting MSRP
$36,570
XL
Top trim MSRP
$77,980
Raptor
Median paid vs MSRP
6.5% off
57 verified deals
Target discount
9.4% off
before rebates
Ford F-150 MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| XL | $36,570 | Not included | 2WD, excl. $1,995 destination |
| STX | $43,895 | Not included | 2WD, excl. $1,995 destination |
| XLT | $47,620 | Not included | 2WD, excl. $1,995 destination |
| Tremor | $63,950 | Not included | 4WD, excl. $1,995 destination |
| Lariat | $64,995 | Not included | 4WD, excl. $1,995 destination |
| Platinum | $73,425 | Not included | 4WD, excl. $1,995 destination |
| King Ranch | $73,730 | Not included | 4WD, excl. $1,995 destination |
| Raptor | $77,980 | Not included | excl. $1,995 destination |
What each trim adds: F-150 trim levels explained.
What F-150 buyers actually paid
Across 57 verified CarWhere new-car purchases of the F-150 (2025–2026 model years, Dec 2025–Nov 2026), buyers paid a median 6.5% ($5,000) below MSRP. The middle half of deals landed between 3.5% and 9.4% off MSRP, and 3.5% of buyers paid over MSRP. Leases are excluded.
| Measure | Value |
|---|---|
| Verified deals | 57 |
| Median discount off MSRP | 6.5% ($5,000) |
| Middle half of deals | 3.5%–9.4% off |
| Median MSRP in these deals | $78,200 |
| Share paid over MSRP | 3.5% |
Every deal with trim, date and price: Every verified F-150 deal (what people paid).
What's a good deal on a F-150?
Target discount: $7,200 off MSRP (9.4%) — before rebates, with no dealer add-ons. Rebates stack on top and apply at any dealer.
The target is the CarWhere Index target discount for the F-150: the discount the strongest quarter of verified buyers reached (57 deals, outliers removed). The dollar figure is 9.4% of the $76,300 average MSRP in those deals — apply 9.4% to your exact trim's MSRP for your number.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the F-150's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much is a F-150?
The 2024 Ford F-150 starts at $36,570 for the XL and reaches $77,980 for the Raptor, before destination. Across 57 verified CarWhere purchases, the median MSRP was $78,200 and buyers paid a median 6.5% ($5,000) below MSRP.
What's a good price for a F-150?
A good price is 9.4% off MSRP or better — about $7,200 on the $76,300 average MSRP in CarWhere's 57 verified deals. That's before rebates and with no dealer add-ons; apply the same percentage to your trim's MSRP. Rebates stack on top.
How much below MSRP do F-150 buyers pay?
The median verified CarWhere buyer paid a median 6.5% ($5,000) below MSRP; the middle half of deals landed between 3.5% and 9.4% off MSRP, and 3.5% of buyers paid over MSRP. Based on 57 new-car purchases from Dec 2025 to Nov 2026, leases excluded.
Does the F-150 have rebates?
Manufacturer rebates and special financing on the F-150 change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More F-150 pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 6, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2026 F-150 Order Guide — Ford Motor Company
- 2024 F-150 Order Guide — Ford Motor Company
- 2026 Ford F-150 Towing Information — Ford Motor Company
- 2023 Ford RV & Trailer Towing Guide (dealer-hosted copy) — Ford Motor Company
- 2024 Ford F-150 Price Starts At $38,565, Loaded Raptor R Costs $118,590 — Motor1
- Here's Pricing For Every Trim Of The 2024 Ford F-150 — Jalopnik
- Ford F-150 Truck Models — Ford Motor Company