2027 Land Rover Defender Price

How much does a Defender cost?

A new 2027 Land Rover Defender starts at $61,000 (Defender 90 S) and runs to $169,200 (Defender OCTA Black) before the $1,950 destination charge, per manufacturer pricing.

Does the Defender hold its value?

In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Defender lists at a median $50,194 — 43.2% below the $88,394 median asking price of a new one (970 listings). That is close to the 39.4% median for 3-year-old cars across the 175 models in the study. Defender depreciation by year.

2027 Land Rover Defender MSRP by trim

These are starting MSRPs before the destination charge, taxes, fees and options.

What each trim adds: Defender trim levels explained.

2027 Land Rover Defender destination charge

The destination charge on the 2027 Land Rover Defender is $1,950, added to every trim's base MSRP and passed through at cost — it isn't negotiable.

What Defender buyers actually paid

CarWhere publishes a typical discount once at least 5 verified Defender purchases are on file, and this model isn't there yet.

What's a good deal on a Defender?

Without enough verified deals for a Defender target, judge a quote by its dollar discount off the exact trim's MSRP, before rebates and with no dealer add-ons. The dealer's cost is a useful reference: Defender dealer invoice price.

How to get that price

1. 1. Negotiate the discount off MSRP

   Agree on a dollar discount off the Defender's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.

2. 2. Get an itemized quote

   Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.

3. 3. Say no to add-ons

   Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.

4. 4. Apply rebates last

   Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.

Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.

Frequently asked questions

More Defender pricing research

• Defender dealer invoice price
• Defender trim levels explained
• Defender known issues
• Land Rover hub

Sources and method

MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 8, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.

1. Defender 90 Models and Specifications — Land Rover USA (landroverusa.com)
2. Defender 110 Models and Specifications — Land Rover USA (landroverusa.com)
3. Defender 130 Models and Specifications — Land Rover USA (landroverusa.com)
4. Defender OCTA Models and Specifications — Land Rover USA (landroverusa.com)
5. Defender overview: 90, 110, 130 and OCTA — Land Rover USA (landroverusa.com)
6. Defender 110 overview: performance — Land Rover USA (landroverusa.com)
7. Defender OCTA overview (27MY) — Land Rover USA (landroverusa.com)
8. Tough Luxury: New Defender Vertex Leads Design and Accessory Update (Jul 2026) — JLR Media Newsroom, U.S. (media.jlr.com)
9. Land Rover Begins First U.S. Deliveries of New 2020 Defender (Jun 2020) — JLR Media Newsroom, U.S. (media.jlr.com)
10. Land Rover models listed for the 2020 model year — U.S. EPA / DOE (fueleconomy.gov)
11. Land Rover models listed for the 2027 model year — U.S. EPA / DOE (fueleconomy.gov)