Press & data desk

CarWhere Research: free data for journalists

Every study below is free to cite. Most are free to republish under CC BY 4.0 with a credit line, and come with a CSV download. Numbers on this page are read from the same data files as the studies, so they always match.

Latest findings

Quotable stats

Ready-to-use sentences from the CarWhere car lifespan study (November 2026), generated from the study data. Each links to the page it comes from; cite with a link to that page.

Studies you can republish (CC BY 4.0)

Built from federal data, automakers’ own published figures, and aggregates of verified buyer deals. Deal data is published as aggregates only; individual deal records are never available.

These studies rely on data CarWhere licenses from or compiles after third parties, so we can’t relicense them. Quote a figure with a credit and a link to the study, but don’t republish the tables.

More CarWhere data

Story angles

Black Friday financing: 0% APR and long-term deals

6 automakers are advertising 20 offers at 0% APR in November 2026, some running 72 months. Pair it with what buyers actually paid: a median 4.5% off MSRP.

When is the best month to buy a car?

In verified deals, January had the deepest median discount (6.8% off MSRP). Outgoing model-year cars sold for 7.6% off vs 5.5% for current models.

The most-recalled cars of the decade

Ford filed 648 NHTSA recall campaigns since 2016, and the Ford F-150 is the most-recalled model (105 campaigns). 87 campaigns carried a do-not-drive advisory.

Where dealer fees are highest

Florida buyers paid a median $995 doc fee, against $490 nationally and $85 in California. 59.3% of Florida deals carried add-ons.

The most reliable cars, by federal complaint rate

Ranked by NHTSA owner complaints per 1,000 sold, the Toyota RAV4 leads 26 SUVs. Rates are link-only; complaint counts in the Complaint Census are CC BY.

Citation terms

  • Studies marked CC BY 4.0 may be quoted, charted and republished, including the CSV, under the Creative Commons Attribution 4.0 license. Credit CarWhere and link to the study page.
  • Studies marked © CarWhere: link, don’t republish may be quoted with credit and a link. Please don’t reproduce their tables or datasets.
  • Credit line: Source: CarWhere Research (carwhere.com). Online, link “CarWhere Research” to the study you cite.
  • Please include the data-as-of date shown on each study; most studies are snapshots and some update monthly.
  • Verified-deal studies are aggregates only. CarWhere does not share individual deal records or buyer information.

Media kit

CarWhere helps car buyers know what to pay. It publishes free research built from verified buyer deal submissions, federal safety and consumer data, and automakers’ own published offers, and gives shoppers tools to check a price and decode a VIN before they sign. CarWhere Research publishes its data studies at carwhere.com/research.

Logo, boilerplate and credit line

Press contact

The CarWhere Research team answers questions about the data and can confirm a figure before you publish. Email us with your outlet and deadline.

[email protected]

Page reviewed November 12, 2026. Each figure shows its own data date.