Toyota history · 1997–today
Toyota Prius and hybrid history: from the G21 project to the fifth-generation Prius
By CarWhere Research · Updated
The Prius grew out of Toyota's G21 project, launched in 1993 to build a car for the 21st century. It went on sale in Japan in December 1997 as the world's first mass-produced hybrid passenger car and reached the US as a 2001 model. Five generations later, Toyota counted 20 million electrified vehicles sold worldwide by February 2022.
Toyota Prius and Toyota hybrids history
Toyota's first hybrid work dates to 1968, with a gas-turbine hybrid system shelved in the early 1980s for lack of suitable batteries. In 1993 Toyota launched the G21 project under Takeshi Uchiyamada to design a car for the 21st century. The first target was 1.5 times the fuel efficiency of conventional cars; R&D chief Akihiro Wada raised it to double. A hybrid concept followed at the 1995 Tokyo Motor Show.
In March 1997 Toyota announced the Toyota Hybrid System (THS), which linked an electric motor and generator through a power-split device to work as both a series and a parallel hybrid. Toyota built the motor and inverter in-house, sourced the nickel-metal hydride battery from a joint venture with Matsushita, and launched the Prius in Japan in December 1997, about two years after development officially began.
A revised Prius came to the US and Europe in 2000. In the US, Toyota launched the 2001 Prius in July 2000 with 97 combined horsepower and an EPA-estimated 41 mpg combined. Hybrid versions then spread across the lineup, and Toyota reported more than 15 million hybrids sold worldwide by January 2020.[1],[2],[3],[5],[6]
Years and production numbers
| Generation | US model years | Powertrain | Toyota-reported efficiency | Key change |
|---|---|---|---|---|
| First | 2001–2003 | Toyota Hybrid System; 97 hp combined | 41 mpg combined | World's first mass-produced hybrid car; SULEV-rated sedan |
| Second | 2004–2009 | Hybrid Synergy Drive (THS II) | Not stated in source | Liftback body; electric A/C compressor |
| Third | 2010–2015 | 1.8L engine with Hybrid Synergy Drive | 50 mpg combined | Spawned the Prius Plug-in, Prius c and Prius v |
| Fourth | 2016–2022 | Redesigned TNGA hybrid system with a lithium-ion battery under the rear seat | Up to 58 mpg city / 53 highway | First Prius on TNGA; Prius Prime and AWD-e added |
| Fifth | 2023–present | 2.0L engine with fifth-generation hybrid system; up to 196 hp (AWD) | Up to 57 mpg combined (FWD) | TNGA-C platform; coupe-like styling; Toyota Safety Sense 3.0 |
Generations and key variants
| Variant | Introduced | What it was |
|---|---|---|
| Prius Plug-in Hybrid | Third generation | First plug-in version of the Prius |
| Prius v | Third generation | Larger wagon-style Prius with more cargo space |
| Prius c | Third generation | Smaller, city-focused Prius |
| Prius Prime | 2017 model year | Fourth-generation plug-in hybrid with a dual-motor system; EPA-estimated 133 MPGe |
| Prius AWD-e | 2019 model year | All-wheel-drive version of the fourth-generation Prius |
| Prius Prime (fifth generation) | 2023 model year | Revealed alongside the fifth-generation Prius |
Engine and drivetrain facts
- The original Toyota Hybrid System (1997) used an integrated electric motor and generator linked by a power-split device, letting it work as a series or a parallel hybrid.
- The second-generation Prius introduced THS II, branded Hybrid Synergy Drive in the US, with a high-voltage circuit that greatly increased motor output.
- The third generation moved to a larger 1.8-liter engine. The fourth generation's redesigned, smaller hybrid components included a lithium-ion battery placed under the rear seat to free cargo space.
- The fifth generation pairs a 2.0-liter engine with Toyota's latest hybrid system, rated at up to 196 hp with all-wheel drive.
- Outside the Prius, US hybrid production began in 2006, when Toyota Motor Manufacturing Kentucky started building the Camry Hybrid.
What changed over the years
- 1993G21 project begins under Takeshi Uchiyamada.
- 1995Hybrid Prius concept shown at the Tokyo Motor Show.
- 1997THS announced in March; Prius launched in Japan in December.
- 2000Revised Prius launched in the US (2001 model) and Europe.
- 2003–2004Second generation with THS II; US 2004 model year.
- 2006Camry Hybrid production begins in Kentucky.
- 20071 million Toyota hybrids sold worldwide.
- 2009–2010Third-generation Prius; US hybrid sales pass 1 million.
- 2016–2017Fourth generation on TNGA; Prius Prime arrives.
- 2023Fifth generation on TNGA-C.
What to check before you buy one
- Confirm the generation from the VIN and model year. Body styles overlap at the changeovers, and the Prius v, Prius c and Prius Prime are separate models.
- Ask for hybrid-system service records and any hybrid battery replacement paperwork, and check whether the original hybrid warranty coverage has expired for that model year.
- On a Prius Prime, confirm the charging cable is included and that the car charges normally on both standard and Level 2 equipment.
- On AWD-e models (2019 and later), confirm the all-wheel-drive badge matches the VIN, since FWD and AWD versions look alike.
- Check open recalls by VIN before buying.
Model-specific problems by generation are tracked on our Toyota Prius known issues page. Engine guides: Toyota Hybrid System (THS), 2.0L Dynamic Force four (M20A-FKS / M20A-FXS).
Toyota Prius and Toyota hybrids prices and values
| Model year | Age (years) | Median price (USD) | Below new median (%) | Median miles | Listings (n) |
|---|---|---|---|---|---|
| 2026 (new) | 0 | $35,994 | — | — | 75 |
| 2025 | 1 | $27,999 | 22.2 | 27,976 | 884 |
| 2024 | 2 | $29,388 | 18.4 | 30,813 | 598 |
| 2023 | 3 | $28,403 | 21.1 | 40,305 | 312 |
| 2022 | 4 | $23,224 | 35.5 | 64,365 | 256 |
| 2021 | 5 | $21,348 | 40.7 | 74,483 | 127 |
| 2020 | 6 | $21,144 | 41.3 | 75,920 | 97 |
| 2019 | 7 | $20,120 | 44.1 | 75,090 | 181 |
| 2018 | 8 | $17,495 | 51.4 | 93,461 | 179 |
Medians of asking prices, not transaction prices; every trim is blended, so performance variants usually sit well above these medians. "Below new median" compares each model year's median used listing with the median listing price of a new 2026 Prius today. More in our Toyota Prius depreciation study.
Mileage: across 7,135 used Toyota Prius listings in our November 2026 study (all model years), the median odometer reading was 95,428 miles and 8.4% showed 200,000 miles or more. See how long a Toyota Prius lasts.
How to verify a Toyota Prius and Toyota hybrids's factory options
Prius grades, packages and plug-in versions look alike from the outside. CarWhere checks the 17-character VIN for licensed factory build data and, when it exists, lists the equipment the car was built with. It does not promise a complete option list for every VIN.
Every US Prius, from the 2001 model year on, carries a standardized 17-character VIN.[8]
Toyota build sheet by VIN
CarWhere checks a specific VIN for licensed factory build data and, when it exists, lists the equipment the vehicle was built with — trim, drivetrain, paint, interior and option packages — in plain English. Coverage varies by VIN and model year and is strongest for recent vehicles.
Free availability check first · $9.99 one-time only if detailed build data exists for the VIN · no subscription
Frequently asked questions
When did the Prius come out?
The Prius went on sale in Japan in December 1997. A revised version came to the US as the 2001 Prius, launched in July 2000.
Who developed the Prius?
A Toyota team led by Takeshi Uchiyamada, as part of the G21 project that began in 1993. The hybrid approach was chosen in 1994–1995, when doubling fuel efficiency became the target.
How many Prius generations are there?
Five in the US: 2001–2003, 2004–2009, 2010–2015, 2016–2022, and the fifth generation launched for the 2023 model year.
What does Prius mean?
Toyota says Prius is Latin for "prior," or coming before, reflecting its role as the forerunner of Toyota's later hybrids.
How many hybrids has Toyota sold?
Toyota reported more than 15 million hybrids sold worldwide by January 2020, and 20 million electrified vehicles (hybrids, plug-ins, fuel-cell and battery-electric) by the end of February 2022.
Related histories
- Toyota manufacturing in the US history
- Toyota's founding: Sakichi and Kiichiro Toyoda history
- Toyota Land Cruiser history
- Toyota Tacoma and Toyota pickup trucks (Stout, Hi-Lux, T100, Tundra) history
- Toyota Racing Development (TRD) and Toyota Gazoo Racing history
More research
Sources
Production figures, dates and ratings come from Toyota Motor Corporation and Toyota Motor North America press and heritage materials, official race results and reputable automotive press wherever available. References marked secondary are encyclopedic or enthusiast sources used only where a primary figure was not available. Market medians are CarWhere's own analysis of live US dealer listings from licensed vehicle-data providers.
- Part 3, Ch. 4, Sec. 8, Item 1: Development of Prius and Hybrid Strategy (development) — 75 Years of Toyota (Toyota Motor Corporation)
- Driving Innovation: Celebrating 25 Years of the Toyota Prius — Toyota USA Newsroom (pressroom.toyota.com)
- Prius Was Only the Beginning as Toyota Bets Big on Hybrids — Toyota USA Newsroom (pressroom.toyota.com)
- Sales, Production, and Export Results for February 2022 — Toyota USA Newsroom (pressroom.toyota.com)
- Part 3, Ch. 4, Sec. 8, Item 1: Development of Prius and Hybrid Strategy — 75 Years of Toyota (Toyota Motor Corporation)
- Part 3, Ch. 4, Sec. 8, Item 1: Development of Prius and Hybrid Strategy (rollout) — 75 Years of Toyota (Toyota Motor Corporation)
- Company History — Toyota USA Newsroom (pressroom.toyota.com)
- 49 CFR Part 565 — Vehicle Identification Number (VIN) requirements — eCFR (U.S. Government)
Independent reference compiled by CarWhere Research — not affiliated with or endorsed by Toyota Motor Corporation or Toyota Motor North America. Toyota, TRD, GR, Land Cruiser, Prius and the model names are trademarks of their owners.