Data updated April 2026 · 6 verified transactions
Mark Jacobson Toyota
Durham, North Carolina · 6 verified deals · 0 lease, 6 cash/finance
4516 Durham-Chapel Hill Blvd, Durham, NC 27707, USA
Transparency Score: 77/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Mark Jacobson Toyota a Good Dealer?
Mark Jacobson Toyota earns a Grade B (77/100) based on 6 verified buyer transactions. This dealer offers transparent pricing with an average discount of 7.3% off MSRP and a $798 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Durham.
6
7.3%
below MSRP
$798
Based on 6 deals
5/6
deals with add-ons
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Get CarWhere ProWhat Fees Does Mark Jacobson Toyota Charge?
Doc Fee Comparison
Documentation Fee
Based on 6 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Window Tint | $295 | 5/6 deals |
| Road Hazard Tire W/ Nitrogen | $95 | 1/6 deals |
Pricing by Vehicle at Mark Jacobson Toyota
Toyota Tacoma
4 deals · 7.1% off MSRP · avg $64,707
Toyota Tacoma
4 deals · 7.1% off MSRP · avg $64,707
4
Verified Deals
7.1%
Off MSRP
$64,707
Avg Price
Toyota Tundra
1 deal · 7.5% off MSRP · avg $73,892
Toyota Tundra
1 deal · 7.5% off MSRP · avg $73,892
1
Verified Deals
7.5%
Off MSRP
$73,892
Avg Price
Toyota RAV4 Hybrid
1 deal · 7.7% off MSRP · avg $36,200
Toyota RAV4 Hybrid
1 deal · 7.7% off MSRP · avg $36,200
1
Verified Deals
7.7%
Off MSRP
$36,200
Avg Price
Recent Deals at Mark Jacobson Toyota
2025 Toyota Tundra Platinum (A10)
MSRP $79,892
$73,892
7.5% off
2025 Toyota Tacoma Trailhunter (A8) 4x4 Double Cab 6 ft
MSRP $69,684
$64,186
7.9% off
2025 Toyota Tacoma Trailhunter (A8) 4x4 Double Cab 6 ft
MSRP $69,684
$64,186
7.9% off
2025 Toyota Tacoma
MSRP $69,684
$64,458
7.5% off
2025 Toyota Tacoma
MSRP $69,684
$66,000
5.3% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Mark Jacobson Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | Toyota Tundra | $73,892 | 7.5% |
| 2025 | Toyota Tacoma | $64,186 | 7.9% |
| 2025 | Toyota Tacoma | $64,186 | 7.9% |
| 2025 | Toyota Tacoma | $64,458 | 7.5% |
| 2025 | Toyota Tacoma | $66,000 | 5.3% |
| 2025 | Toyota RAV4 Hybrid | $36,200 | 7.7% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Mark Jacobson Toyota Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Mark Jacobson Toyota(this dealer) | B(77) | 7.3% | $798 | 6 |
| BMW of Southpoint | C(54) | 2.3% | $799 | 2 |
| Mercedes-Benz of Durham | B(65) | 8.4% | $799 | 2 |
| Johnson Lexus of Durham | C(51) | 3.6% | $899 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Mark Jacobson Toyota
Mark Jacobson Toyota in Durham, North Carolina earns a Grade B (77/100) transparency score based on 6 verified buyer transactions. Buyers typically save 7.3% off MSRP, which is a competitive discount. Prices range from $36,200 to $73,892.
Their doc fee is $798 (North Carolina has no doc fee cap).
83% of verified deals included dealer add-ons. Watch for: Window Tint, Road Hazard Tire W/ Nitrogen. These are negotiable — ask to have them removed.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Mark Jacobson Toyota a good dealership?
Based on 6 verified buyer transactions, Mark Jacobson Toyota in Durham, NC earns a Grade B (77/100) transparency score. They sell vehicles at an average of 7.3% below MSRP. Their documentation fee is $798. 5 out of 6 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Mark Jacobson Toyota overpriced?
Mark Jacobson Toyota sells vehicles at an average of 7.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 6 verified buyer deal sheets.
What fees does Mark Jacobson Toyota charge?
Mark Jacobson Toyota charges a documentation fee of $798. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Mark Jacobson Toyota charge?
Based on 6 verified deals, Mark Jacobson Toyota commonly includes these add-ons: Window Tint (avg $295), Road Hazard Tire W/ Nitrogen (avg $95). These appeared in 5 out of 6 deals and are usually negotiable — ask to have them removed.
Does Mark Jacobson Toyota negotiate on price?
Based on verified buyer transactions, buyers at Mark Jacobson Toyota are getting an average of 7.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Mark Jacobson Toyota add dealer add-ons or pro packs?
Yes. In 5 out of 6 verified deals at Mark Jacobson Toyota, dealer add-ons were included. Common add-ons: Window Tint (avg $295), Road Hazard Tire W/ Nitrogen (avg $95). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Mark Jacobson Toyota for a Toyota Tacoma?
Based on 4 verified deals, buyers at Mark Jacobson Toyota paid an average of $64,707 for a Toyota Tacoma, which is 7.1% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Mark Jacobson Toyota sell?
Based on verified buyer data, Mark Jacobson Toyota has deals for: Toyota Tacoma (4 deals, avg 7.1% off), Toyota Tundra (1 deals, avg 7.5% off), Toyota RAV4 Hybrid (1 deals, avg 7.7% off).
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