Latest verified transaction: October 2026Page checked: October 20, 2026Confidence: Developing (3 verified transactions)
Toyota
B77/100

Toyota of New Bern

New Bern, North Carolina · 3 verified deals · 0 lease, 3 cash/finance

5010 US-70, New Bern, NC 28560, USA

Map showing location of Toyota of New Bern in New Bern, NC
5010 US-70, New Bern, NC 28560, USAGet Directions

Transparency Score: 77/100

PricingDiscount vs market average
40/40
Fee TransparencyDoc fee + add-on behavior
22/30
Data DepthVerified deal volume
15/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Toyota of New Bern a Good Dealer?

Toyota of New Bern earns a Grade B (77/100) based on 3 verified buyer transactions. This dealer offers transparent pricing with an average discount of 5.3% off MSRP and a $898 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in New Bern.

Provisional grade — based on 3 verified deals; grades firm up at 5+. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $45,654 – $61,888Deal types: 0 lease, 3 cash/financeAvg selling price: $55,173
Verified Deals

3

Avg Off MSRP

5.3%

below MSRP

Doc Fee

$898

Based on 3 deals

Add-ons Found

1/3

deals with add-ons

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What Fees Does Toyota of New Bern Charge?

Doc Fee Comparison

Toyota of New Bern$898
North Carolina Avg$812
National Avg$400

Documentation Fee

$898

Based on 3 verified deal sheets

Dealer Add-ons & Accessories

Add-ons found in 1 of 3 deals — these are usually negotiable
ItemAvg AmountSeen In
Non Tax Fees$1131/3 deals

Pricing by Vehicle at Toyota of New Bern

Toyota Tundra

2 deals · 6.1% off MSRP · avg $59,933

2

Verified Deals

6.1%

Off MSRP

$59,933

Avg Price

Toyota RAV4

1 deal · 3.8% off MSRP · avg $45,654

1

Verified Deals

3.8%

Off MSRP

$45,654

Avg Price

Recent Deals at Toyota of New Bern

2026 Toyota RAV4 SE All-whee

PurchaseOct 2026VIN JTM7ERAV2TJ033076

MSRP $47,442

$45,654

3.8% off

2026 Toyota Tundra Limited Cre

PurchaseMar 2026VIN 5TFJA5DB5TX367689

MSRP $65,799

$61,888

5.9% off

2026 Toyota Tundra Limited Cre

PurchaseMar 2026VIN 5TFJA5DB5TX367689

MSRP $61,888

$57,977

6.3% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Toyota of New Bern

YearVehiclePriceDiscount
2026Toyota RAV4$45,6543.8%
2026Toyota Tundra$61,8885.9%
2026Toyota Tundra$57,9776.3%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Toyota of New Bern Compares With Other Toyota Dealers in North Carolina

DealerGradeAvg Off MSRPDoc FeeDeals
Toyota of New Bern(this dealer)B(77)5.3%$8983
Mark Jacobson ToyotaB(77)7.3%$7986
Toyota of North CharlotteC(55)1.2%$8992
Cloninger ToyotaB(62)5.7%$8992

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Toyota of New Bern

Toyota of New Bern in New Bern, North Carolina earns a Grade B (77/100) transparency score based on 3 verified buyer transactions. Buyers typically save 5.3% off MSRP, which is a competitive discount. Prices range from $45,654 to $61,888.

Their doc fee is $898 (North Carolina has no doc fee cap).

33% of verified deals included dealer add-ons. Watch for: Non Tax Fees. These are negotiable — ask to have them removed.

Brands sold: Toyota.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Toyota of New Bern a good dealership?

Based on 3 verified buyer transactions, Toyota of New Bern in New Bern, NC earns a provisional Grade B (77/100) transparency score. They sell vehicles at an average of 5.3% below MSRP. Their documentation fee is $898. 1 out of 3 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.

Is Toyota of New Bern overpriced?

Toyota of New Bern sells vehicles at an average of 5.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 3 verified buyer deal sheets.

What fees does Toyota of New Bern charge?

Toyota of New Bern charges a documentation fee of $898. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Toyota of New Bern charge?

Based on 3 verified deals, Toyota of New Bern commonly includes these add-ons: Non Tax Fees (avg $113). These appeared in 1 out of 3 deals and are usually negotiable — ask to have them removed.

Does Toyota of New Bern negotiate on price?

Based on verified buyer transactions, buyers at Toyota of New Bern are getting an average of 5.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

Does Toyota of New Bern add dealer add-ons or pro packs?

Yes. In 1 out of 3 verified deals at Toyota of New Bern, dealer add-ons were included. Common add-ons: Non Tax Fees (avg $113). These are almost always negotiable — ask to have them removed or discounted.

What should I pay at Toyota of New Bern for a Toyota Tundra?

Based on 2 verified deals, buyers at Toyota of New Bern paid an average of $59,933 for a Toyota Tundra, which is 6.1% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Toyota of New Bern sell?

Based on verified buyer data, Toyota of New Bern has deals for: Toyota Tundra (2 deals, avg 6.1% off), Toyota RAV4 (1 deals, avg 3.8% off).

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