Modern Toyota Winston
Winston Salem, North Carolina · 2 verified deals · 0 lease, 2 cash/finance
3178 Peters Creek Pkwy, Winston-Salem, NC 27127, USA
Transparency Score: 68/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Modern Toyota Winston a Good Dealer?
Modern Toyota Winston earns a Grade B (68/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 2.1% off MSRP and a $799 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Winston Salem.
Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
2
2.1%
below MSRP
$799
Based on 2 deals
0/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Modern Toyota Winston
Toyota Land Cruiser
1 deal · 3.2% off MSRP · avg $69,175
Toyota Land Cruiser
1 deal · 3.2% off MSRP · avg $69,175
1
Verified Deals
3.2%
Off MSRP
$69,175
Avg Price
Toyota Grand Highlander
1 deal · 0.9% off MSRP · avg $52,716
Toyota Grand Highlander
1 deal · 0.9% off MSRP · avg $52,716
1
Verified Deals
0.9%
Off MSRP
$52,716
Avg Price
Recent Deals at Modern Toyota Winston
2026 Toyota Grand Highlander XLE
MSRP $53,216
$52,716
0.9% off
2026 Toyota Land Cruiser Base
MSRP $71,475
$69,175
3.2% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Modern Toyota Winston
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Grand Highlander | $52,716 | 0.9% |
| 2026 | Toyota Land Cruiser | $69,175 | 3.2% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Modern Toyota Winston Compares With Other Toyota Dealers in North Carolina
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Modern Toyota Winston(this dealer) | B(68) | 2.1% | $799 | 2 |
| Mark Jacobson Toyota | B(77) | 7.3% | $798 | 6 |
| Cloninger Toyota | B(62) | 5.7% | $899 | 2 |
| Mike Johnson's Hickory Toyota | B(71) | 1.6% | $800 | 3 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Modern Toyota Winston
Modern Toyota Winston in Winston Salem, North Carolina earns a Grade B (68/100) transparency score based on 2 verified buyer transactions. Buyers see modest discounts of 2.1% off MSRP. You may want to compare with other nearby dealers. Prices range from $52,716 to $69,175.
Their doc fee is $799 (North Carolina has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Modern Toyota Winston a good dealership?
Based on 2 verified buyer transactions, Modern Toyota Winston in Winston Salem, NC sells vehicles at an average of 2.1% below MSRP. Their documentation fee is $799. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Modern Toyota Winston overpriced?
Modern Toyota Winston sells vehicles at an average of 2.1% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 2 verified buyer deal sheets.
What fees does Modern Toyota Winston charge?
Modern Toyota Winston charges a documentation fee of $799. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Modern Toyota Winston charge?
Based on 2 verified deals, no hidden fees or dealer add-ons were found at Modern Toyota Winston. Their doc fee is $799.
Does Modern Toyota Winston negotiate on price?
Based on verified buyer transactions, buyers at Modern Toyota Winston are getting an average of 2.1% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Modern Toyota Winston for a Toyota Land Cruiser?
Based on 1 verified deal, buyers at Modern Toyota Winston paid an average of $69,175 for a Toyota Land Cruiser, which is 3.2% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Modern Toyota Winston sell?
Based on verified buyer data, Modern Toyota Winston has deals for: Toyota Land Cruiser (1 deals, avg 3.2% off), Toyota Grand Highlander (1 deals, avg 0.9% off).
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