No Markup Car Dealers in Massachusetts
Dealerships selling at or below MSRP, verified by 74 real buyer transactions
What this means
Every dealer below has an average selling price at or below MSRP based on verified buyer-submitted deal sheets. No dealer markup, no market adjustment on average. Sorted by largest discount first.
Massachusetts No-Markup Dealers
| Dealer | City | Avg Off MSRP | Deals | Brands |
|---|---|---|---|---|
| Gervais Volkswagen | Lowell | 14.0% off | 1 | Volkswagen |
| Kelly Volkswagen | Danvers | 10.9% off | 1 | Volkswagen |
| Lexus of Watertown | Watertown | 10.7% off | 3 | Lexus |
| Sullivan Brothers Toyota | Kingston | 10.0% off | 2 | Toyota |
| Mercedes-Benz of Sudbury | Sudbury | 10.0% off | 2 | Mercedes-Benz |
| Albrecht Buick GMC Wakefield | Wakefield | 10.0% off | 1 | GMC |
| Balise Chevrolet | Springfield | 9.7% off | 2 | Chevrolet |
| Honda North | Danvers | 9.7% off | 2 | Honda |
| Fathers & Sons Volkswagen | West Springfield | 9.7% off | 1 | Volkswagen |
| Nucar Volkswagen of Norwood | Norwood | 9.6% off | 1 | Volkswagen |
| Lia Cars | Wilbraham | 9.4% off | 1 | Honda |
| Herb Chambers Honda of Burlington | Burlington | 9.0% off | 1 | Honda |
| Atlantic Toyota | Lynn | 8.8% off | 1 | Toyota |
| Mercedes-Benz of Boston | Boston | 8.7% off | 2 | Mercedes-Benz |
| Gengras BMW | West Springfield | 8.0% off | 1 | BMW |
| Volkswagen Fall River | Fall River | 8.0% off | 1 | Volkswagen |
| Route 128 Honda | Reading | 7.7% off | 3 | Honda |
| Bernardi Honda | Natick | 7.0% off | 2 | Honda |
| Driver on Bouchard Honda | Lancaster | 6.9% off | 1 | Honda |
| BMW of Peabody | Peabody | 6.8% off | 3 | BMW |
| Mcgovern Honda | Everett | 6.8% off | 1 | Honda |
| Jaffarian Toyota | Haverhill | 6.7% off | 1 | Toyota |
| Honda Westborough | Westborough | 6.7% off | 1 | Honda |
| BMW of Norwood | Norwood | 6.5% off | 3 | BMW |
| Mcgee Automotive Family | Lenox | 6.5% off | 2 | Volkswagen |
| Ira Toyota of Danvers | Danvers | 6.4% off | 3 | Toyota |
| Mini of Peabody | Peabody | 6.1% off | 1 | MINI |
| Drive Honda Westborough | Westborough | 6.0% off | 1 | Honda |
| Nucar Toyota of Norwood | Norwood | 6.0% off | 1 | Toyota |
| Toyota of Braintree | Braintree | 5.5% off | 2 | Toyota |
| Herb Chambers Honda Seekonk | Seekonk | 5.5% off | 1 | Honda |
| Herb Chambers Bmw/mini of Boston | Boston | 5.5% off | 1 | BMW |
| Herb Chambers Honda of Seekonk | Seekonk | 5.4% off | 2 | Honda |
| Herb Chambers Lexus | Sharon | 5.0% off | 1 | Lexus |
| Toyota of Dartmouth | North Dartmouth | 4.5% off | 2 | Toyota |
| Harr Toyota | Worcester | 4.1% off | 2 | Toyota |
| Kelly Honda | Lynn | 3.9% off | 1 | Honda |
| Harr Imports | Worcester | 3.4% off | 1 | Toyota |
| Drive 495 Mazda | Lowell | 3.3% off | 1 | Mazda |
| Balise Toyota | West Springfield | 3.0% off | 5 | Toyota |
| Sentry Ford Lincoln | Medford | 2.8% off | 1 | Ford |
| Lexington Toyota | Lexington | 2.3% off | 2 | Toyota |
| BMW of Cape Cod | Hyannis | 2.0% off | 2 | BMW |
| Parkway Toyota of Boston | West Roxbury | 1.7% off | 2 | Toyota |
| Mcgovern | Everett | 1.7% off | 1 | Honda |
| Woburn Toyota | Woburn | 0.0% off | 1 | Toyota |
Gervais Volkswagen
Lowell, MA
1 verified deals14.0% off MSRP
Volkswagen
Kelly Volkswagen
Danvers, MA
1 verified deals10.9% off MSRP
Volkswagen
Lexus of Watertown
Watertown, MA
3 verified deals10.7% off MSRP
Lexus
Sullivan Brothers Toyota
Kingston, MA
2 verified deals10.0% off MSRP
Toyota
Mercedes-Benz of Sudbury
Sudbury, MA
2 verified deals10.0% off MSRP
Mercedes-Benz
Albrecht Buick GMC Wakefield
Wakefield, MA
1 verified deals10.0% off MSRP
GMC
Balise Chevrolet
Springfield, MA
2 verified deals9.7% off MSRP
Chevrolet
Honda North
Danvers, MA
2 verified deals9.7% off MSRP
Honda
Fathers & Sons Volkswagen
West Springfield, MA
1 verified deals9.7% off MSRP
Volkswagen
Nucar Volkswagen of Norwood
Norwood, MA
1 verified deals9.6% off MSRP
Volkswagen
Lia Cars
Wilbraham, MA
1 verified deals9.4% off MSRP
Honda
Herb Chambers Honda of Burlington
Burlington, MA
1 verified deals9.0% off MSRP
Honda
Atlantic Toyota
Lynn, MA
1 verified deals8.8% off MSRP
Toyota
Mercedes-Benz of Boston
Boston, MA
2 verified deals8.7% off MSRP
Mercedes-Benz
Gengras BMW
West Springfield, MA
1 verified deals8.0% off MSRP
BMW
Volkswagen Fall River
Fall River, MA
1 verified deals8.0% off MSRP
Volkswagen
Route 128 Honda
Reading, MA
3 verified deals7.7% off MSRP
Honda
Bernardi Honda
Natick, MA
2 verified deals7.0% off MSRP
Honda
Driver on Bouchard Honda
Lancaster, MA
1 verified deals6.9% off MSRP
Honda
BMW of Peabody
Peabody, MA
3 verified deals6.8% off MSRP
BMW
Mcgovern Honda
Everett, MA
1 verified deals6.8% off MSRP
Honda
Jaffarian Toyota
Haverhill, MA
1 verified deals6.7% off MSRP
Toyota
Honda Westborough
Westborough, MA
1 verified deals6.7% off MSRP
Honda
BMW of Norwood
Norwood, MA
3 verified deals6.5% off MSRP
BMW
Mcgee Automotive Family
Lenox, MA
2 verified deals6.5% off MSRP
Volkswagen
Ira Toyota of Danvers
Danvers, MA
3 verified deals6.4% off MSRP
Toyota
Mini of Peabody
Peabody, MA
1 verified deals6.1% off MSRP
MINI
Drive Honda Westborough
Westborough, MA
1 verified deals6.0% off MSRP
Honda
Nucar Toyota of Norwood
Norwood, MA
1 verified deals6.0% off MSRP
Toyota
Toyota of Braintree
Braintree, MA
2 verified deals5.5% off MSRP
Toyota
Herb Chambers Honda Seekonk
Seekonk, MA
1 verified deals5.5% off MSRP
Honda
Herb Chambers Bmw/mini of Boston
Boston, MA
1 verified deals5.5% off MSRP
BMW
Herb Chambers Honda of Seekonk
Seekonk, MA
2 verified deals5.4% off MSRP
Honda
Herb Chambers Lexus
Sharon, MA
1 verified deals5.0% off MSRP
Lexus
Toyota of Dartmouth
North Dartmouth, MA
2 verified deals4.5% off MSRP
Toyota
Harr Toyota
Worcester, MA
2 verified deals4.1% off MSRP
Toyota
Kelly Honda
Lynn, MA
1 verified deals3.9% off MSRP
Honda
Harr Imports
Worcester, MA
1 verified deals3.4% off MSRP
Toyota
Drive 495 Mazda
Lowell, MA
1 verified deals3.3% off MSRP
Mazda
Balise Toyota
West Springfield, MA
5 verified deals3.0% off MSRP
Toyota
Sentry Ford Lincoln
Medford, MA
1 verified deals2.8% off MSRP
Ford
Lexington Toyota
Lexington, MA
2 verified deals2.3% off MSRP
Toyota
BMW of Cape Cod
Hyannis, MA
2 verified deals2.0% off MSRP
BMW
Parkway Toyota of Boston
West Roxbury, MA
2 verified deals1.7% off MSRP
Toyota
Mcgovern
Everett, MA
1 verified deals1.7% off MSRP
Honda
Woburn Toyota
Woburn, MA
1 verified deals0.0% off MSRP
Toyota
Frequently Asked Questions
Which Massachusetts dealers sell at or below MSRP?
Based on verified buyer transactions, 46 dealerships in Massachusetts have an average selling price at or below MSRP. Top dealers include Gervais Volkswagen (14.0% off), Kelly Volkswagen (10.9% off), Lexus of Watertown (10.7% off).
What does "no markup" mean?
"No markup" means the dealer sells at MSRP (sticker price) or below — no market adjustment, no Additional Dealer Markup (ADM). Based on verified buyer deal sheets, these dealers have an average selling price at or below the manufacturer's suggested retail price.
Are no-markup dealers really cheaper?
Yes. A "no markup" dealer sells at or below MSRP, while some dealers add $1,000-$15,000+ in market adjustments on popular models. However, watch for dealer add-ons (paint protection, pro packs, etc.) which can effectively add cost even without an explicit markup. Check individual dealer profiles on CarWhere for full fee transparency.