No Markup Car Dealers in Kentucky
Dealerships selling at or below MSRP, verified by 70 real buyer transactions
What this means
Every dealer below has an average selling price at or below MSRP based on verified buyer-submitted deal sheets. No dealer markup, no market adjustment on average. Sorted by largest discount first.
Kentucky No-Markup Dealers
| Dealer | City | Avg Off MSRP | Deals | Brands |
|---|---|---|---|---|
| Freedom Chrysler Dodge Jeep RAM of Lexington | Lexington | 19.4% off | 1 | RAM |
| Paducah Ford Lincoln | Paducah | 10.0% off | 1 | Mazda |
| Dan Cummins | Paris | 9.6% off | 2 | RAM |
| Paul Miller Mazda | Lexington | 8.1% off | 2 | Mazda |
| Kerry Mazda | Florence | 8.0% off | 1 | Mazda |
| Marshall Dry Ridge Toyota | Dry Ridge | 7.8% off | 1 | Toyota |
| Jack Kain Ford | Versailles | 7.6% off | 1 | Ford |
| Neil Huffman | Louisville | 7.3% off | 2 | Subaru |
| Kerry Mazda Vw | Florence | 7.2% off | 1 | Mazda |
| Mercedes Benz of Louisville | Louisville | 6.9% off | 2 | Mercedes-Benz |
| Dutch's Chevy Ford | Mt Sterling | 6.6% off | 2 | Ford |
| BMW of Louisville | Louisville | 6.5% off | 3 | BMW |
| Jeff Wyler | Florence | 6.4% off | 1 | Mazda |
| Jeff Wyler Honda Auto Mall | Louisville | 6.3% off | 2 | Honda |
| White's Auto Mall | Hopkinsville | 5.7% off | 3 | RAM |
| Jeff Wyler Alexandria, | Fort Thomas | 5.7% off | 2 | GMC |
| Toyota of Madisonville | Madisonville | 5.7% off | 1 | Toyota |
| Mercedes-Benz of Fort Mitchell | Fort Mitchell | 5.6% off | 2 | Mercedes-Benz |
| Jeff Wyler Honda in Florence | Florence | 5.5% off | 5 | Honda |
| Neil Huffman Honda of Frankfort | Frankfort | 4.8% off | 2 | Honda |
| Toyota of Hopkinsville | Hopkinsville | 4.7% off | 1 | Toyota |
| Jeff Wyler Florence Buick GMC | Florence | 4.5% off | 1 | GMC |
| Jeff Wyler Florence Honda | Florence | 4.4% off | 1 | Honda |
| Kerry Toyota | Florence | 4.1% off | 2 | Toyota |
| Drive Oxmoor | Louisville | 4.1% off | 1 | Audi |
| James Motor | Lexington | 4.0% off | 1 | Mercedes-Benz |
| Coad Toyota Paducah | Paducah | 3.9% off | 2 | Toyota |
| Paul Miller | Lexington | 3.2% off | 1 | Volkswagen |
| Audi Louisville | Louisville | 3.1% off | 2 | Audi |
| Watermark Honda | Paducah | 2.7% off | 1 | Honda |
| Frankfort Toyota | Frankfort | 2.3% off | 4 | Toyota |
| Swope Toyota | Elizabethtown | 2.3% off | 3 | Toyota |
| Dan Powers Gm Center | Hardinsburg | 2.1% off | 1 | GMC |
| Lexus of Louisville | Louisville | 1.9% off | 2 | Lexus |
| Watermark Honda Bluegrass BMW | Paducah | 1.9% off | 1 | BMW |
| Toyota South | Richmond | 1.7% off | 2 | Toyota |
| Toyota of Bowling Green | Bowling Green | 1.5% off | 1 | Toyota |
| Toyota on Nicholasville | Nicholasville | 1.0% off | 3 | Toyota |
| Toyota of Murray | Murray | 0.5% off | 1 | Toyota |
| Toyota of Ashland | Ashland | 0.0% off | 1 | Toyota |
| Zimmer Chrysler Dodge Jeep RAM | Florence | 0.0% off | 1 | RAM |
Freedom Chrysler Dodge Jeep RAM of Lexington
Lexington, KY
1 verified deals19.4% off MSRP
RAM
Paducah Ford Lincoln
Paducah, KY
1 verified deals10.0% off MSRP
Mazda
Dan Cummins
Paris, KY
2 verified deals9.6% off MSRP
RAM
Paul Miller Mazda
Lexington, KY
2 verified deals8.1% off MSRP
Mazda
Kerry Mazda
Florence, KY
1 verified deals8.0% off MSRP
Mazda
Marshall Dry Ridge Toyota
Dry Ridge, KY
1 verified deals7.8% off MSRP
Toyota
Jack Kain Ford
Versailles, KY
1 verified deals7.6% off MSRP
Ford
Neil Huffman
Louisville, KY
2 verified deals7.3% off MSRP
Subaru
Kerry Mazda Vw
Florence, KY
1 verified deals7.2% off MSRP
Mazda
Mercedes Benz of Louisville
Louisville, KY
2 verified deals6.9% off MSRP
Mercedes-Benz
Dutch's Chevy Ford
Mt Sterling, KY
2 verified deals6.6% off MSRP
Ford
BMW of Louisville
Louisville, KY
3 verified deals6.5% off MSRP
BMW
Jeff Wyler
Florence, KY
1 verified deals6.4% off MSRP
Mazda
Jeff Wyler Honda Auto Mall
Louisville, KY
2 verified deals6.3% off MSRP
Honda
White's Auto Mall
Hopkinsville, KY
3 verified deals5.7% off MSRP
RAM
Jeff Wyler Alexandria,
Fort Thomas, KY
2 verified deals5.7% off MSRP
GMC
Toyota of Madisonville
Madisonville, KY
1 verified deals5.7% off MSRP
Toyota
Mercedes-Benz of Fort Mitchell
Fort Mitchell, KY
2 verified deals5.6% off MSRP
Mercedes-Benz
Jeff Wyler Honda in Florence
Florence, KY
5 verified deals5.5% off MSRP
Honda
Neil Huffman Honda of Frankfort
Frankfort, KY
2 verified deals4.8% off MSRP
Honda
Toyota of Hopkinsville
Hopkinsville, KY
1 verified deals4.7% off MSRP
Toyota
Jeff Wyler Florence Buick GMC
Florence, KY
1 verified deals4.5% off MSRP
GMC
Jeff Wyler Florence Honda
Florence, KY
1 verified deals4.4% off MSRP
Honda
Kerry Toyota
Florence, KY
2 verified deals4.1% off MSRP
Toyota
Drive Oxmoor
Louisville, KY
1 verified deals4.1% off MSRP
Audi
James Motor
Lexington, KY
1 verified deals4.0% off MSRP
Mercedes-Benz
Coad Toyota Paducah
Paducah, KY
2 verified deals3.9% off MSRP
Toyota
Paul Miller
Lexington, KY
1 verified deals3.2% off MSRP
Volkswagen
Audi Louisville
Louisville, KY
2 verified deals3.1% off MSRP
Audi
Watermark Honda
Paducah, KY
1 verified deals2.7% off MSRP
Honda
Frankfort Toyota
Frankfort, KY
4 verified deals2.3% off MSRP
Toyota
Swope Toyota
Elizabethtown, KY
3 verified deals2.3% off MSRP
Toyota
Dan Powers Gm Center
Hardinsburg, KY
1 verified deals2.1% off MSRP
GMC
Lexus of Louisville
Louisville, KY
2 verified deals1.9% off MSRP
Lexus
Watermark Honda Bluegrass BMW
Paducah, KY
1 verified deals1.9% off MSRP
BMW
Toyota South
Richmond, KY
2 verified deals1.7% off MSRP
Toyota
Toyota of Bowling Green
Bowling Green, KY
1 verified deals1.5% off MSRP
Toyota
Toyota on Nicholasville
Nicholasville, KY
3 verified deals1.0% off MSRP
Toyota
Toyota of Murray
Murray, KY
1 verified deals0.5% off MSRP
Toyota
Toyota of Ashland
Ashland, KY
1 verified deals0.0% off MSRP
Toyota
Zimmer Chrysler Dodge Jeep RAM
Florence, KY
1 verified deals0.0% off MSRP
RAM
Frequently Asked Questions
Which Kentucky dealers sell at or below MSRP?
Based on verified buyer transactions, 41 dealerships in Kentucky have an average selling price at or below MSRP. Top dealers include Freedom Chrysler Dodge Jeep RAM of Lexington (19.4% off), Paducah Ford Lincoln (10.0% off), Dan Cummins (9.6% off).
What does "no markup" mean?
"No markup" means the dealer sells at MSRP (sticker price) or below — no market adjustment, no Additional Dealer Markup (ADM). Based on verified buyer deal sheets, these dealers have an average selling price at or below the manufacturer's suggested retail price.
Are no-markup dealers really cheaper?
Yes. A "no markup" dealer sells at or below MSRP, while some dealers add $1,000-$15,000+ in market adjustments on popular models. However, watch for dealer add-ons (paint protection, pro packs, etc.) which can effectively add cost even without an explicit markup. Check individual dealer profiles on CarWhere for full fee transparency.