Dealer Invoice vs. What Buyers Actually Paid

Across 1,014 verified new-car deals on 194 trims, 52% closed below the estimated dealer invoice. On average buyers paid 6.0% off MSRP, or 0.5% below estimated invoice. The brands with the most room below invoice were Volkswagen (4.4% below), Ford (3.4% below), RAM (3.1% below). Every row compares CarWhere's estimated dealer invoice with what verified buyers actually paid for that exact model year and trim.

Based on 1,014 verified deals · last updated November 5, 2026 · newest deal November 4, 2026 · refreshed daily

Verified deals

1,014

194 trims · 15 brands

Closed below est. invoice

52%

527 of 1,014 deals

Avg off MSRP

6.0%

deal-weighted

Paid vs. est. invoice

−0.5%

average, below invoice

By brand

Deal-weighted averages across each brand's published trims. Negative paid-vs-invoice means buyers paid below estimated invoice. Pick a brand for its full trim table.

Dealer invoice vs. buyer-paid summary by brand
BrandTrimsDealsAvg off MSRPPaid vs. est. invoiceDeals below invoice
Toyota392254.8%+2.6%23%
Honda332165.6%−0.9%61%
Chevrolet251167.0%−1.8%59%
BMW201145.0%+1.1%46%
Volkswagen16668.2%−4.4%74%
GMC14617.7%−2.6%67%
RAM14538.9%−3.1%79%
Audi8467.3%−1.6%61%
Kia7372.9%−0.1%43%
Ford7328.1%−3.4%66%
Lexus4182.6%+4.0%6%
Mercedes-Benz3157.2%−1.9%73%
Mazda286.6%−4.3%88%
Cadillac1410.7%−6.1%100%
Hyundai136.8%−2.8%100%

Every trim: estimated invoice vs. what buyers paid

194 model-year trims with at least 3 verified deals each. MSRP and price paid show the average with the median below it. Each row links to that trim's invoice page and to what buyers paid for the model year. Another 766 trims have only one or two verified deals so far, too few to publish here.

Showing 194 of 194 trims · click a column to sort

Estimated dealer invoice vs. verified buyer-paid price by make, model, year and trim
Details
ToyotaCamry2026SE21$34,694median $34,689$32,0387.7% below MSRP$32,766median $33,004+$728+2.3%5.5%Invoice · What buyers paid
ToyotaCamry2026LE20$32,124median $31,829$29,6747.6% below MSRP$29,816median $30,319+$142+0.5%7.2%Invoice · What buyers paid
HondaCivic2026Sport18$28,729median $28,245$27,4444.5% below MSRP$27,221median $26,945−$223−0.8%5.2%Invoice · What buyers paid
ToyotaLand Cruiser2026Base17$71,114median $71,552$65,5447.8% below MSRP$69,644median $69,999+$4,100+6.3%2.1%Invoice · What buyers paid
HondaAccord2025SE16$32,052median $32,188$30,6114.5% below MSRP$29,611median $29,673−$1,000−3.3%7.6%Invoice · What buyers paid
BMWX12026Sport11$49,063median $49,400$46,2115.8% below MSRP$45,572median $45,900−$639−1.4%7.1%Invoice · What buyers paid
HondaAccord2025LX11$29,822median $29,945$28,6284% below MSRP$28,326median $28,740−$302−1.1%5.0%Invoice · What buyers paid
BMWX320263010$57,487median $57,325$54,0975.9% below MSRP$53,432median $54,207−$665−1.2%7.1%Invoice · What buyers paid
ChevroletTahoe2025Premier10$84,267median $83,105$79,7925.3% below MSRP$79,042median $80,921−$750−0.9%6.2%Invoice · What buyers paid
HondaCR-V2026LX10$33,439median $33,348$32,0934% below MSRP$31,912median $31,485−$181−0.6%4.6%Invoice · What buyers paid
HondaPilot2025EX-L10$45,797median $46,410$43,0446% below MSRP$42,545median $42,656−$499−1.2%6.9%Invoice · What buyers paid
HondaRidgeline2026Rtl10$45,477median $45,118$42,7446% below MSRP$42,903median $42,500+$159+0.4%5.7%Invoice · What buyers paid
Toyota4Runner2026TRD Off Road Premium10$61,788median $62,374$56,9657.8% below MSRP$58,361median $57,932+$1,396+2.5%5.5%Invoice · What buyers paid
AudiA320262.0 Qtro9$45,149median $44,915$42,5125.8% below MSRP$42,020median $41,869−$492−1.2%6.9%Invoice · What buyers paid
BMW4 Series2026430i9$63,021median $61,000$59,2735.9% below MSRP$59,447median $57,753+$174+0.3%6.0%Invoice · What buyers paid
HondaCivic2026LX9$25,868median $25,890$24,8404% below MSRP$24,549median $24,991−$291−1.2%5.1%Invoice · What buyers paid
KiaSportage2026EX9$33,358median $33,085$32,5582.4% below MSRP$31,271median $30,785−$1,287−4.0%6.2%Invoice · What buyers paid
ToyotaRAV42026SE9$45,394median $45,343$42,7605.8% below MSRP$43,786median $43,995+$1,026+2.4%3.5%Invoice · What buyers paid
AudiA62026Premium Plus8$72,120median $72,520$67,8655.9% below MSRP$67,754median $67,633−$111−0.2%6.0%Invoice · What buyers paid
BMW3 Series2026330i8$54,880median $54,628$51,6795.8% below MSRP$52,515median $51,487+$836+1.6%4.3%Invoice · What buyers paid
BMW5 Series2026530i8$67,910median $69,015$63,7926.1% below MSRP$63,981median $65,250+$189+0.3%5.8%Invoice · What buyers paid
ChevroletSilverado 15002025LT8$59,605median $60,188$56,1715.8% below MSRP$53,801median $54,421−$2,370−4.2%9.7%Invoice · What buyers paid
ChevroletSilverado 15002025Rst8$62,935median $62,575$59,3045.8% below MSRP$54,755median $54,800−$4,549−7.7%13.0%Invoice · What buyers paid
GMCYukon XL2026Elevation8$79,265median $79,110$75,0925.3% below MSRP$76,821median $76,382+$1,729+2.3%3.0%Invoice · What buyers paid
HondaAccord2025Sport8$35,113median $35,148$33,6134.3% below MSRP$32,607median $32,678−$1,006−3.0%7.1%Invoice · What buyers paid
HondaCivic2026Sport CVT8$28,801median $28,295$27,5134.5% below MSRP$27,275median $26,965−$238−0.9%5.3%Invoice · What buyers paid
HondaCR-V2026Sport-l8$41,315median $41,380$39,2395% below MSRP$39,090median $39,143−$149−0.4%5.4%Invoice · What buyers paid
KiaTelluride2027X-pro Sx-prestige8$59,233median $59,375$57,2083.4% below MSRP$57,370median $57,393+$162+0.3%3.1%Invoice · What buyers paid
RAM15002026RHO .5 In. Wb8$91,072median $91,110$85,0156.7% below MSRP$85,516median $84,264+$501+0.6%6.1%Invoice · What buyers paid
ToyotaCamry2026XLE8$40,267median $40,489$37,1657.7% below MSRP$37,980median $38,741+$815+2.2%5.7%Invoice · What buyers paid
ToyotaCorolla2026SE8$27,504median $27,749$25,5777% below MSRP$26,507median $26,812+$930+3.6%3.5%Invoice · What buyers paid
ToyotaGrand Highlander2026Limited8$56,832median $58,073$52,0188.5% below MSRP$55,653median $55,472+$3,635+7.0%2.1%Invoice · What buyers paid
VolkswagenTiguan20262.0t S8$34,142median $34,369$32,8333.8% below MSRP$31,037median $31,000−$1,796−5.5%9.1%Invoice · What buyers paid
AudiA32026Premium Plus7$44,946median $44,915$42,3215.8% below MSRP$39,716median $39,910−$2,605−6.2%11.7%Invoice · What buyers paid
FordEscape2026Active7$34,068median $33,965$32,7693.8% below MSRP$30,821median $30,211−$1,948−5.9%9.5%Invoice · What buyers paid
FordF-1502025Raptor7$89,268median $83,320$83,5696.4% below MSRP$85,824median $80,285+$2,255+2.7%4.0%Invoice · What buyers paid
GMCSierra 15002026AT47$74,792median $73,830$70,4975.7% below MSRP$68,197median $68,242−$2,300−3.3%8.8%Invoice · What buyers paid
HondaAccord2025Hybrid7$36,034median $35,305$34,4934.3% below MSRP$33,919median $33,222−$574−1.7%5.8%Invoice · What buyers paid
HondaAccord2025SE CVT7$32,297median $32,165$30,8454.5% below MSRP$30,573median $30,710−$272−0.9%5.3%Invoice · What buyers paid
HondaHR-V2026LX7$28,080median $27,950$26,9594% below MSRP$25,866median $25,737−$1,093−4.1%7.9%Invoice · What buyers paid
LexusRX2026Premium7$59,756median $59,909$55,9606.4% below MSRP$58,431median $57,495+$2,471+4.4%2.2%Invoice · What buyers paid
Mercedes-BenzC-Class2026C 4matic7$55,707median $54,720$52,7065.4% below MSRP$50,200median $49,795−$2,506−4.8%9.9%Invoice · What buyers paid
Toyota4Runner2026SR57$47,581median $47,112$43,8947.7% below MSRP$46,332median $45,919+$2,438+5.6%2.7%Invoice · What buyers paid
AudiA320262.0t Premium6$44,641median $44,915$42,0345.8% below MSRP$40,994median $41,118−$1,040−2.5%8.1%Invoice · What buyers paid
BMW3 Series2026330i Na6$54,858median $55,870$51,6585.8% below MSRP$53,193median $51,971+$1,535+3.0%3.0%Invoice · What buyers paid
BMW4 Series2026M440i6$73,312median $71,405$68,8036.1% below MSRP$68,973median $67,132+$170+0.2%5.9%Invoice · What buyers paid
BMWM22026Base6$77,637median $77,170$72,7856.3% below MSRP$75,149median $74,508+$2,364+3.2%3.2%Invoice · What buyers paid
BMWX1202628xi6$47,123median $46,225$44,4405.7% below MSRP$45,837median $45,475+$1,397+3.1%2.7%Invoice · What buyers paid
BMWX12026Sports Activity Vehicle6$48,505median $48,748$45,6925.8% below MSRP$46,200median $45,563+$508+1.1%4.7%Invoice · What buyers paid
ChevroletTahoe2026Rst6$77,473median $75,423$73,3655.3% below MSRP$74,343median $72,871+$978+1.3%4.0%Invoice · What buyers paid
ChevroletTraverse2026LT6$45,697median $45,013$43,6594.5% below MSRP$44,340median $44,423+$681+1.6%3.0%Invoice · What buyers paid
FordF-1502025Lariat6$73,844median $72,715$69,1486.4% below MSRP$68,223median $68,103−$925−1.3%7.5%Invoice · What buyers paid
GMCAcadia2026Elevation6$51,126median $51,200$48,8664.4% below MSRP$48,005median $47,896−$861−1.8%6.1%Invoice · What buyers paid
HondaAccord2026Sport6$35,293median $35,445$33,7854.3% below MSRP$33,363median $33,129−$422−1.2%5.5%Invoice · What buyers paid
HondaAccord2025Hybrid Sport6$34,401median $34,850$32,8504.5% below MSRP$32,770median $32,561−$80−0.2%4.7%Invoice · What buyers paid
HondaHR-V2026LX CVT6$29,352median $29,300$28,1784% below MSRP$27,883median $28,017−$295−1.0%5.0%Invoice · What buyers paid
RAM15002026RHO6$91,111median $90,728$85,4086.3% below MSRP$84,704median $84,084−$704−0.8%7.0%Invoice · What buyers paid
ToyotaCamry2026XSE6$41,185median $41,927$38,0107.7% below MSRP$39,509median $39,990+$1,499+3.9%4.0%Invoice · What buyers paid
ToyotaGrand Highlander2026XLE6$51,375median $51,529$47,0358.4% below MSRP$51,038median $51,044+$4,003+8.5%0.6%Invoice · What buyers paid
ToyotaRAV42026Gr Sport6$50,855median $50,760$47,8935.8% below MSRP$49,659median $49,826+$1,766+3.7%2.3%Invoice · What buyers paid
VolkswagenGolf R20262.0t Dsg6$53,111median $52,080$51,0443.9% below MSRP$52,815median $51,580+$1,771+3.5%0.6%Invoice · What buyers paid
VolkswagenID.42025Pro6$49,879median $51,132$47,9413.9% below MSRP$41,115median $41,653−$6,826−14.2%17.9%Invoice · What buyers paid
AudiA62026Base5$72,404median $72,520$68,1315.9% below MSRP$67,278median $67,670−$853−1.3%7.1%Invoice · What buyers paid
AudiQ72026Premium Plus5$75,281median $78,000$70,8365.9% below MSRP$69,933median $73,839−$903−1.3%7.2%Invoice · What buyers paid
BMW2 Series2026230i5$48,389median $49,455$45,6415.7% below MSRP$44,872median $45,701−$769−1.7%7.3%Invoice · What buyers paid
BMWX12026M35i Sports Act5$59,194median $59,800$55,6336% below MSRP$55,592median $55,676−$41−0.1%6.1%Invoice · What buyers paid
BMWX3202630i5$57,369median $55,750$53,9356% below MSRP$54,062median $54,720+$127+0.2%5.7%Invoice · What buyers paid
ChevroletSilverado 2500HD2026" LT5$76,333median $78,180$71,5376.3% below MSRP$71,333median $71,180−$204−0.3%6.4%Invoice · What buyers paid
ChevroletSuburban2026LS5$66,513median $65,995$62,9975.3% below MSRP$62,702median $62,195−$295−0.5%5.7%Invoice · What buyers paid
ChevroletTahoe2026LT5$72,982median $72,475$69,1165.3% below MSRP$69,419median $70,362+$303+0.4%4.9%Invoice · What buyers paid
GMCSierra 15002026SLT5$69,557median $70,155$65,5715.7% below MSRP$62,603median $63,574−$2,968−4.5%10.0%Invoice · What buyers paid
GMCSierra 15002025Pro5$49,210median $48,500$47,3693.7% below MSRP$43,375median $44,375−$3,994−8.4%11.7%Invoice · What buyers paid
HondaAccord2026LX5$29,590median $29,590$28,4064% below MSRP$28,046median $27,990−$360−1.3%5.2%Invoice · What buyers paid
HondaCivic2026LX CVT5$26,168median $26,245$25,1284% below MSRP$25,211median $25,386+$83+0.3%3.7%Invoice · What buyers paid
HondaCivic2025Type R5$48,145median $47,545$45,9484.6% below MSRP$47,736median $47,545+$1,788+3.9%0.8%Invoice · What buyers paid
HondaCR-V2026EX-L5$38,623median $38,805$36,6875% below MSRP$36,831median $36,781+$144+0.4%4.6%Invoice · What buyers paid
HondaHR-V2027EX-L CVT5$33,491median $33,400$31,9824.5% below MSRP$31,487median $31,702−$495−1.5%6.0%Invoice · What buyers paid
HondaPilot2026EX-L5$47,553median $46,445$44,6916% below MSRP$45,937median $46,445+$1,246+2.8%3.4%Invoice · What buyers paid
HondaPilot2025Touring5$52,152median $52,280$48,2447.5% below MSRP$47,932median $47,499−$312−0.6%8.1%Invoice · What buyers paid
KiaTelluride2027X-line Sx5$57,376median $57,450$55,4163.4% below MSRP$56,840median $57,075+$1,424+2.6%1.0%Invoice · What buyers paid
KiaTelluride2027X-line EX5$49,854median $49,710$48,6422.4% below MSRP$49,157median $49,205+$515+1.1%1.4%Invoice · What buyers paid
LexusRX2026Rx Premium5$58,982median $59,568$55,2366.4% below MSRP$56,870median $54,803+$1,634+3.0%3.6%Invoice · What buyers paid
Mercedes-BenzC-Class2026AMG C 43 4matic5$71,637median $71,315$67,7605.4% below MSRP$69,035median $68,000+$1,275+1.9%3.6%Invoice · What buyers paid
ToyotaCorolla2026LE CVT5$25,433median $25,501$23,6597% below MSRP$24,254median $24,342+$595+2.5%4.6%Invoice · What buyers paid
ToyotaRAV42026LE5$36,547median $35,824$34,4445.8% below MSRP$35,471median $34,924+$1,027+3.0%2.7%Invoice · What buyers paid
ToyotaTacoma2026SR55$40,904median $40,349$38,4416% below MSRP$38,126median $37,804−$315−0.8%6.7%Invoice · What buyers paid
ToyotaTacoma2026SR5$37,259median $37,244$35,0246% below MSRP$33,110median $33,637−$1,914−5.5%11.1%Invoice · What buyers paid
ToyotaTacoma2025TRD Off Road5$54,180median $56,248$50,3027.2% below MSRP$50,485median $52,239+$183+0.4%6.8%Invoice · What buyers paid
ToyotaTacoma2025SR55$45,434median $44,504$42,6886% below MSRP$41,716median $40,504−$972−2.3%8.2%Invoice · What buyers paid
VolkswagenJetta20261.5t S5$25,836median $25,791$24,8603.8% below MSRP$23,459median $23,212−$1,401−5.6%9.2%Invoice · What buyers paid
VolkswagenTiguan2026SE5$38,064median $37,787$36,5983.9% below MSRP$35,971median $36,637−$627−1.7%5.5%Invoice · What buyers paid
BMW2 Series2026M240i4$62,634median $63,343$58,9105.9% below MSRP$59,828median $59,536+$918+1.6%4.5%Invoice · What buyers paid
BMW3 Series2026M340i4$72,253median $71,690$67,8466.1% below MSRP$70,668median $69,898+$2,822+4.2%2.3%Invoice · What buyers paid
CadillacEscalade IQ2025Sport 14$133,984median $133,423$127,3554.9% below MSRP$119,604median $119,744−$7,751−6.1%10.7%Invoice · What buyers paid
ChevroletColorado2026Trail Boss4$45,010median $44,600$43,0044.5% below MSRP$42,700median $43,092−$304−0.7%5.1%Invoice · What buyers paid
ChevroletEquinox2026LT4$31,089median $31,158$29,7234.4% below MSRP$27,189median $26,770−$2,534−8.5%12.5%Invoice · What buyers paid
ChevroletSilverado 15002026Rst4$62,758median $65,125$59,1385.8% below MSRP$56,755median $57,894−$2,383−4.0%9.8%Invoice · What buyers paid
ChevroletSilverado 15002026LT4$58,840median $58,852$55,4515.8% below MSRP$51,320median $49,869−$4,131−7.4%12.9%Invoice · What buyers paid
ChevroletSuburban2026High Country4$96,786median $96,484$91,6355.3% below MSRP$93,415median $93,589+$1,780+1.9%3.5%Invoice · What buyers paid
ChevroletSuburban2026Rst4$88,338median $86,789$83,6435.3% below MSRP$85,244median $82,863+$1,601+1.9%3.6%Invoice · What buyers paid
ChevroletSuburban2026LT4$74,183median $72,680$70,2525.3% below MSRP$70,992median $69,705+$740+1.1%4.3%Invoice · What buyers paid
ChevroletSuburban2025High Country4$91,354median $91,230$86,4965.3% below MSRP$85,308median $85,333−$1,188−1.4%6.6%Invoice · What buyers paid
ChevroletTahoe2026Premier4$81,713median $82,985$77,3765.3% below MSRP$77,251median $78,769−$125−0.2%5.5%Invoice · What buyers paid
ChevroletTahoe2026High Country4$96,441median $98,994$91,3095.3% below MSRP$90,528median $92,827−$781−0.9%6.1%Invoice · What buyers paid
ChevroletTraverse2025LT4$49,770median $51,532$47,5454.5% below MSRP$48,053median $50,649+$508+1.1%3.6%Invoice · What buyers paid
ChevroletTrax2026LT4$26,486median $26,425$25,5833.4% below MSRP$25,065median $25,120−$518−2.0%5.3%Invoice · What buyers paid
GMCSierra 15002025Elevation4$60,828median $60,993$57,3575.7% below MSRP$55,673median $54,870−$1,684−2.9%8.5%Invoice · What buyers paid
GMCYukon2026AT44$91,795median $93,310$86,9465.3% below MSRP$88,565median $88,955+$1,619+1.9%3.5%Invoice · What buyers paid
GMCYukon XL2026Denali4$96,657median $95,855$91,5455.3% below MSRP$95,157median $93,605+$3,612+3.9%1.6%Invoice · What buyers paid
HondaAccord2025EX-L4$36,121median $36,135$34,5764.3% below MSRP$33,926median $34,034−$650−1.9%6.1%Invoice · What buyers paid
HondaCivic2026Si4$33,804median $32,668$32,2814.5% below MSRP$32,708median $32,668+$427+1.3%3.1%Invoice · What buyers paid
HondaCR-V2026EX4$35,578median $35,578$33,9714.5% below MSRP$33,351median $34,033−$620−1.8%6.3%Invoice · What buyers paid
HondaHR-V2026EX-L4$33,680median $33,755$32,1634.5% below MSRP$32,181median $32,430+$18+0.1%4.5%Invoice · What buyers paid
KiaTelluride2027LX4$41,768median $41,545$40,7582.4% below MSRP$42,016median $41,990+$1,258+3.1%-0.6%Invoice · What buyers paid
MazdaCX-3020262.5 Turbo Premium Plus4$40,615median $40,615$39,6342.4% below MSRP$37,604median $37,647−$2,030−5.1%7.4%Invoice · What buyers paid
MazdaCX-5020262.5 S Select4$32,208median $32,333$31,4372.4% below MSRP$30,317median $30,722−$1,120−3.6%5.8%Invoice · What buyers paid
RAM15002026RHO 7"4$89,956median $88,695$83,9756.6% below MSRP$84,213median $80,209+$238+0.3%6.5%Invoice · What buyers paid
RAM25002026Big Horn4$76,365median $78,988$72,2375.4% below MSRP$71,177median $74,763−$1,060−1.5%7.0%Invoice · What buyers paid
RAM25002025Tradesman4$61,610median $60,375$58,3015.4% below MSRP$53,169median $53,153−$5,132−8.8%14.1%Invoice · What buyers paid
Toyota4Runner2026Hybrid TRD Off-road Premium4$64,912median $64,401$59,8397.8% below MSRP$61,602median $61,090+$1,763+2.9%5.1%Invoice · What buyers paid
ToyotaCamry2026Hybrid4$36,741median $37,019$33,9217.7% below MSRP$34,179median $34,960+$258+0.8%7.0%Invoice · What buyers paid
ToyotaCamry2026Hybrid LE4$31,845median $31,569$29,4177.6% below MSRP$28,870median $28,274−$547−1.9%9.4%Invoice · What buyers paid
ToyotaCorolla2026SE CVT4$27,699median $27,453$25,7577% below MSRP$26,577median $26,460+$820+3.2%4.0%Invoice · What buyers paid
ToyotaPrius2026LE4$30,829median $30,782$29,0695.7% below MSRP$29,722median $29,590+$653+2.2%3.6%Invoice · What buyers paid
ToyotaTacoma2025Trailhunter4$68,067median $68,157$63,1677.2% below MSRP$62,802median $63,177−$365−0.6%7.7%Invoice · What buyers paid
VolkswagenGolf GTI20262.0t SE Dsg4$41,829median $41,501$40,2133.9% below MSRP$39,050median $39,042−$1,163−2.9%6.6%Invoice · What buyers paid
VolkswagenTiguan2026SE R-line Black4$41,100median $41,269$39,5133.9% below MSRP$39,027median $38,896−$486−1.2%5.1%Invoice · What buyers paid
VolkswagenTiguan20262.0t SE R-line Black4$40,539median $40,748$38,9743.9% below MSRP$37,749median $37,453−$1,225−3.1%6.9%Invoice · What buyers paid
AudiA52025Premium3$53,320median $53,430$50,1935.9% below MSRP$49,879median $49,979−$314−0.6%6.5%Invoice · What buyers paid
AudiQ32026S Line Dri3$49,087median $48,170$46,2135.9% below MSRP$48,408median $48,170+$2,195+4.7%1.3%Invoice · What buyers paid
BMW2 Series2026Gc3$43,283median $43,425$40,8325.7% below MSRP$40,768median $40,820−$64−0.2%5.8%Invoice · What buyers paid
BMWM52027Touring3$138,168median $133,355$129,1266.5% below MSRP$145,724median $132,950+$16,598+12.9%-5.0%Invoice · What buyers paid
BMWX12026M35i3$60,525median $60,320$56,9345.9% below MSRP$57,733median $57,907+$799+1.4%4.6%Invoice · What buyers paid
BMWX52026M60i3$105,608median $100,775$98,8626.4% below MSRP$101,172median $96,775+$2,310+2.3%4.2%Invoice · What buyers paid
BMWX520264x2 Sports Activ3$73,858median $73,375$69,2866.2% below MSRP$69,966median $69,650+$680+1.0%5.3%Invoice · What buyers paid
ChevroletColorado2025ZR23$59,540median $58,705$56,8654.5% below MSRP$55,518median $53,422−$1,347−2.4%6.8%Invoice · What buyers paid
ChevroletSilverado 15002026Ltz3$65,562median $69,825$61,7765.8% below MSRP$60,500median $64,239−$1,276−2.1%7.8%Invoice · What buyers paid
ChevroletSilverado 15002025Ltz3$70,746median $70,930$66,6545.8% below MSRP$63,761median $63,672−$2,893−4.3%9.9%Invoice · What buyers paid
ChevroletSilverado 15002025Custom3$51,326median $51,229$48,8794.8% below MSRP$45,674median $47,229−$3,205−6.6%10.9%Invoice · What buyers paid
ChevroletSuburban2025Premier3$85,722median $86,445$81,1685.3% below MSRP$81,247median $80,945+$79+0.1%5.3%Invoice · What buyers paid
FordExplorer2026Active3$43,800median $43,425$42,1123.9% below MSRP$39,948median $40,057−$2,164−5.1%8.7%Invoice · What buyers paid
FordF-2502025XL3$69,185median $69,185$66,4813.9% below MSRP$59,699median $57,866−$6,782−10.2%13.7%Invoice · What buyers paid
FordMaverick2026XL3$29,878median $30,265$29,3121.9% below MSRP$28,203median $29,765−$1,109−3.8%5.7%Invoice · What buyers paid
FordMustang2026I43$36,677median $35,300$34,9234.8% below MSRP$32,470median $32,012−$2,453−7.0%11.5%Invoice · What buyers paid
GMCAcadia2025Elevation3$48,430median $48,575$46,2944.4% below MSRP$43,370median $42,976−$2,924−6.3%10.5%Invoice · What buyers paid
GMCSierra 15002026AT4X3$84,504median $83,890$79,6365.8% below MSRP$77,954median $78,400−$1,682−2.1%7.7%Invoice · What buyers paid
GMCSierra 15002026Elevation3$60,305median $61,935$56,8655.7% below MSRP$53,575median $57,289−$3,290−5.8%11.5%Invoice · What buyers paid
GMCSierra 15002025ATX43$85,180median $85,180$80,2725.8% below MSRP$78,507median $78,171−$1,765−2.2%7.8%Invoice · What buyers paid
GMCSierra 2500HD2026Pro3$60,138median $58,700$56,9985.2% below MSRP$53,273median $52,830−$3,725−6.5%11.5%Invoice · What buyers paid
GMCSierra 2500HD2025Denali3$89,891median $93,310$84,2666.3% below MSRP$78,786median $80,367−$5,480−6.5%12.2%Invoice · What buyers paid
HondaCR-V2026Sport3$38,535median $39,035$36,6045% below MSRP$36,471median $36,612−$133−0.4%5.4%Invoice · What buyers paid
HondaCR-V2026Sport Touring3$44,103median $44,155$42,0964.6% below MSRP$41,497median $41,400−$599−1.4%5.9%Invoice · What buyers paid
HondaOdyssey2026Elite3$53,312median $53,190$49,0558% below MSRP$49,298median $49,050+$243+0.5%7.5%Invoice · What buyers paid
HondaPilot2026Sport3$43,860median $43,690$41,6525% below MSRP$41,676median $40,414+$24+0.1%5.0%Invoice · What buyers paid
HondaPilot2026Black Edition3$57,890median $58,590$53,2578% below MSRP$54,372median $54,489+$1,115+2.1%6.1%Invoice · What buyers paid
HondaPilot2025Sport3$43,627median $44,250$41,4315% below MSRP$40,460median $39,230−$971−2.3%7.3%Invoice · What buyers paid
HyundaiKona2027Sel Sport3$29,782median $29,325$28,5504.1% below MSRP$27,747median $28,075−$803−2.8%6.8%Invoice · What buyers paid
KiaSportage2026LX3$31,923median $31,780$31,1592.4% below MSRP$30,054median $29,858−$1,105−3.5%5.8%Invoice · What buyers paid
KiaTelluride2027Sx-prestige3$58,165median $58,885$56,1773.4% below MSRP$57,915median $58,885+$1,738+3.1%0.4%Invoice · What buyers paid
LexusNX2026Premium3$54,482median $54,424$51,0286.3% below MSRP$53,649median $54,424+$2,621+5.1%1.5%Invoice · What buyers paid
LexusRX2026F Sport Design3$61,093median $61,060$57,2106.4% below MSRP$59,326median $58,727+$2,116+3.7%2.9%Invoice · What buyers paid
Mercedes-BenzE-Class2026E350 4matic3$73,043median $73,805$69,0895.4% below MSRP$68,053median $67,955−$1,036−1.5%6.8%Invoice · What buyers paid
RAM15002027RHO3$86,775median $89,670$81,3496.3% below MSRP$79,866median $81,566−$1,483−1.8%7.9%Invoice · What buyers paid
RAM15002026Tungsten3$93,085median $93,530$86,8916.7% below MSRP$77,376median $74,548−$9,515−11.0%16.8%Invoice · What buyers paid
RAM15002026Big Horn3$60,233median $59,430$57,1465.1% below MSRP$53,756median $50,930−$3,390−5.9%10.9%Invoice · What buyers paid
RAM15002026RHO 7" Box3$92,653median $92,505$86,4886.7% below MSRP$87,608median $85,220+$1,120+1.3%5.5%Invoice · What buyers paid
RAM15002025Tradesman 7" Box3$55,827median $55,790$53,0824.9% below MSRP$52,152median $52,152−$930−1.8%6.6%Invoice · What buyers paid
RAM25002025Laramie3$86,177median $87,780$81,5055.4% below MSRP$77,784median $80,253−$3,721−4.6%9.8%Invoice · What buyers paid
RAM25002025Big Horn Cr3$75,148median $75,310$71,0085.5% below MSRP$65,285median $64,995−$5,723−8.1%13.1%Invoice · What buyers paid
RAM25002025Laramie 4" Box3$84,538median $86,335$79,9575.4% below MSRP$76,509median $74,248−$3,448−4.3%9.5%Invoice · What buyers paid
RAM25002025Rebel3$89,875median $89,850$84,9985.4% below MSRP$80,855median $81,095−$4,143−4.9%10.0%Invoice · What buyers paid
Toyota4Runner2026Limited3$63,614median $62,077$58,6447.8% below MSRP$58,375median $55,869−$269−0.5%8.3%Invoice · What buyers paid
Toyota4Runner2025SR53$46,192median $46,716$42,6167.7% below MSRP$42,798median $43,116+$182+0.4%7.3%Invoice · What buyers paid
ToyotaCamry2026Hybrid XLE3$36,889median $36,343$34,0577.7% below MSRP$34,746median $34,316+$689+2.0%5.8%Invoice · What buyers paid
ToyotaGrand Highlander2026Max Platinum3$62,532median $61,210$57,2228.5% below MSRP$62,226median $61,210+$5,004+8.7%0.5%Invoice · What buyers paid
ToyotaLand Cruiser2027Base3$73,176median $72,310$67,4427.8% below MSRP$74,003median $74,907+$6,561+9.7%-1.1%Invoice · What buyers paid
ToyotaLand Cruiser20261958 Hybrid3$60,133median $60,133$55,4427.8% below MSRP$56,999median $56,999+$1,557+2.8%5.2%Invoice · What buyers paid
ToyotaLand Cruiser202619583$63,505median $64,735$58,5447.8% below MSRP$61,155median $61,123+$2,611+4.5%3.6%Invoice · What buyers paid
ToyotaRAV42026Plug In3$50,917median $50,580$47,9525.8% below MSRP$48,994median $49,000+$1,042+2.2%3.8%Invoice · What buyers paid
ToyotaRAV42026XLE Premium3$40,841median $39,470$38,4805.8% below MSRP$40,132median $39,128+$1,652+4.3%1.7%Invoice · What buyers paid
ToyotaRAV42026XLE3$39,849median $39,909$37,5485.8% below MSRP$39,849median $39,909+$2,301+6.1%0.0%Invoice · What buyers paid
ToyotaRAV42025XLE3$36,822median $36,839$34,7025.8% below MSRP$34,647median $33,923−$55−0.2%5.9%Invoice · What buyers paid
ToyotaTacoma2025TRD Sport3$52,104median $53,904$48,3797.1% below MSRP$49,145median $50,971+$766+1.6%6.0%Invoice · What buyers paid
ToyotaTacoma2025Hybr3$68,124median $68,284$63,2207.2% below MSRP$67,507median $68,284+$4,287+6.8%0.9%Invoice · What buyers paid
ToyotaTacoma2025TRD Off Road Hybrid3$49,840median $50,244$46,2827.1% below MSRP$45,594median $45,438−$688−1.5%8.5%Invoice · What buyers paid
ToyotaTundra2026Crewmax Limited3$62,092median $62,899$57,5477.3% below MSRP$56,053median $55,980−$1,494−2.6%9.7%Invoice · What buyers paid
VolkswagenAtlas Cross Sport2026SE3$43,961median $42,496$42,2174% below MSRP$41,994median $39,781−$223−0.5%4.5%Invoice · What buyers paid
VolkswagenGolf GTI2026SE3$42,405median $42,740$40,7663.9% below MSRP$39,562median $39,710−$1,204−3.0%6.7%Invoice · What buyers paid
VolkswagenGolf GTI20262.0t S Dsg3$36,616median $36,616$35,2083.8% below MSRP$34,826median $35,250−$382−1.1%4.9%Invoice · What buyers paid
VolkswagenGolf GTI20252.0t SE Dsg3$40,198median $39,920$38,6473.9% below MSRP$36,525median $36,070−$2,122−5.5%9.2%Invoice · What buyers paid
VolkswagenId. Buzz20251st Edition3$70,648median $72,165$67,8793.9% below MSRP$62,882median $63,086−$4,997−7.4%11.0%Invoice · What buyers paid
VolkswagenID.42025Pro S3$55,277median $56,382$53,1233.9% below MSRP$47,767median $45,566−$5,356−10.1%13.6%Invoice · What buyers paid
VolkswagenJetta20251.5t Sport3$26,530median $26,526$25,5263.8% below MSRP$23,710median $23,599−$1,816−7.1%10.6%Invoice · What buyers paid
VolkswagenTiguan20262.0t S All-3$34,595median $34,786$33,2683.8% below MSRP$31,589median $30,119−$1,679−5.0%8.7%Invoice · What buyers paid

How can a car sell below dealer invoice?

Invoice is what the manufacturer bills the dealer, not what the car finally costs the dealer. Three things sit underneath it:

  • Holdback. Most brands refund the dealer a set share of MSRP or invoice (often 1–3%) after the sale. A dealer can sell at or slightly under invoice and still make money on the car.
  • Factory-to-dealer cash and rebates. On slow-selling, outgoing or EV models, manufacturers often pay the dealer or the buyer extra. These programs change monthly and vary by region.
  • Volume and stair-step bonuses. A dealer close to a monthly target may take a loss on one car to earn a bonus across many.

So a price below estimated invoice is common on some trims and rare on others. It reflects incentives and timing more than one buyer's negotiating skill. See can you buy a car below invoice and invoice price vs. MSRP.

Use the numbers on your car

Estimated invoice for your VIN

Trim averages hide options and packages. Enter the VIN of the car you're quoted for its build-specific estimated dealer invoice.

What people paid

Browse verified buyer-paid prices by model and state, with fees and add-ons.

Cars for sale

Search live inventory and compare asking prices to this table.

Methodology

What buyers paid comes from verified CarWhere deals: buyer-submitted deal sheets that list both the MSRP and the selling price, reviewed for completeness and consistency before they're approved. Repeat submissions of the same transaction (same VIN, or same dealer, price and day) are counted once. Each row is a single model year and trim (2025 model year and newer). A row needs at least 3 verified deals for that exact trim, and the deal count is shown on every row.

Estimated dealer invoice comes from CarWhere's own researched invoice dataset: invoice-to-MSRP ratios researched trim by trim (falling back to the model, then the brand, when a trim isn't matched) from published pricing, manufacturer order guides, government fleet contracts and owner-posted invoices. The ratio is applied to the price portion of the row's average MSRP, and the destination charge is added back at cost. Invoice is never inferred from what buyers paid. Brands we haven't researched are left out rather than filled with a generic ratio.

Paid vs. invoice is the average selling price minus the estimated invoice. A negative number means buyers paid below estimated invoice. The “closed below estimated invoice” share compares each deal's own selling price with the estimated invoice for that deal's own MSRP.

Rows match the per-trim dealer invoice price pages they link to. When a model name is contained in another (Highlander and Grand Highlander, Yukon and Yukon XL), a trim row is published only if every deal in it belongs to that exact model. The table is rebuilt from the live deal database every day.

These figures are estimates. A specific build can invoice higher or lower than its trim average, and regional distributors can bill differently from national invoice. Net dealer cost after holdback and factory-to-dealer cash is lower than invoice. Prices exclude tax, title, registration and dealer fees.

FAQ

Can you buy a new car below dealer invoice?

Often, yes. Of 1,014 verified CarWhere deals on 194 trims, 52% closed below the estimated dealer invoice for that car's MSRP. Holdback, factory-to-dealer cash and volume bonuses sit below invoice, so a dealer can sell under invoice and still profit. How often it happens depends heavily on the brand and trim.

How much below MSRP do buyers actually pay?

Across the trims in this table, verified buyers paid an average of 6.0% off MSRP (deal-weighted), which works out to 0.5% below estimated dealer invoice on average. The range by trim is wide, so check the row for your exact trim.

Which brands sell furthest below dealer invoice?

Among brands with at least 25 verified deals in the table, buyers paid furthest below estimated invoice for Volkswagen (4.4% below), Ford (3.4% below), RAM (3.1% below). Toyota buyers paid the most relative to invoice, 2.6% above on average.

How is the estimated dealer invoice calculated?

CarWhere researched invoice-to-MSRP ratios trim by trim for the brands that sell through dealers. The ratio for the matching trim (or model, or brand) is applied to the price portion of the MSRP, then the destination charge is added back. Invoice is never inferred from what buyers paid. For one specific car, an invoice estimate from its VIN is more accurate than a trim average.

Where does the buyer-paid data come from?

From verified buyer-submitted deal sheets that show both the MSRP and the selling price, reviewed before approval and de-duplicated. Each row needs at least 3 verified deals for the exact model year and trim. The table is rebuilt from the database daily.

Cite this data

Journalists, researchers and creators are welcome to use these figures with a link back to this page. Suggested citation:

CarWhere, “Dealer Invoice vs. What Buyers Actually Paid,” www.carwhere.com/research/invoice-vs-paid, updated November 5, 2026.

Link (HTML):

<a href="https://www.carwhere.com/research/invoice-vs-paid">Dealer Invoice vs. What Buyers Actually Paid (CarWhere)</a>

Canonical URL: https://www.carwhere.com/research/invoice-vs-paid

Need this as an API?

The estimated dealer invoice behind this table is available by VIN or by year, make, model and trim through the CarWhere Invoice API. For licensed access to verified buyer-paid transaction data, write [email protected].