No Markup Car Dealers in California
Dealerships selling at or below MSRP, verified by 176 real buyer transactions
What this means
Every dealer below has an average selling price at or below MSRP based on verified buyer-submitted deal sheets. No dealer markup, no market adjustment on average. Sorted by largest discount first.
California No-Markup Dealers
| Dealer | City | Avg Off MSRP | Deals | Brands |
|---|---|---|---|---|
| Kearny Mesa Volkswagen | San Diego | 23.3% off | 2 | Volkswagen |
| Herman Cook Encinitas | Encinitas | 18.9% off | 2 | Volkswagen |
| Rusnak Audi Pasadena | Pasadena | 17.8% off | 1 | Audi |
| Tracy Chrysler Dodge Jeep RAM | Tracy | 16.3% off | 2 | RAM |
| Concord Honda | Concord | 13.6% off | 1 | Honda |
| Volkswagen Pasadena | Pasadena | 13.5% off | 2 | Volkswagen |
| Tuttle Click Mazda Irvine | Irvine | 13.4% off | 1 | Mazda |
| Concord Chevrolet | Concord | 13.3% off | 3 | Chevrolet |
| Stevens Creek BMW | Santa Clara | 12.7% off | 1 | BMW |
| Mercedes-Benz of Pleasanton | Pleasanton | 12.2% off | 2 | Mercedes-Benz |
| Rusnak BMW | Thousand Oaks | 11.7% off | 2 | BMW |
| Penske Cadillac Buick GMC | Torrance | 11.6% off | 6 | Cadillac, GMC |
| Santa Monica GMC | Santa Monica | 11.6% off | 1 | GMC |
| Valencia BMW | Carlsbad | 11.5% off | 1 | BMW |
| Freeway Honda | Santa Ana | 11.2% off | 1 | Honda |
| Stevens Creek Toyota | San Jose | 11.1% off | 3 | Toyota |
| Beverly Hills BMW | Beverly Hills | 10.9% off | 1 | BMW |
| Audi Pacific | Torrance | 10.8% off | 1 | Audi |
| Kearny Mesa | San Diego | 10.8% off | 1 | Ford |
| Walter's Mercedes-Benz of Riverside | Riverside | 10.7% off | 1 | Mercedes-Benz |
| Toyota of Seaside | Seaside | 10.3% off | 1 | Toyota |
| Chavez Buick GMC | Indio | 10.2% off | 1 | GMC |
| Autonation | Carlsbad | 10.2% off | 1 | BMW |
| Mercedes-Benz of Los Angeles | Los Angeles | 10.0% off | 1 | Mercedes-Benz |
| Autonation Toyota Hayward | Hayward | 10.0% off | 1 | Toyota |
| Audi North Oc | Placentia | 10.0% off | 1 | Audi |
| Cerritos Chrysler Dodge Jeep RAM | Cerritos | 10.0% off | 1 | RAM |
| BMW of Humboldt Bay | McKinleyville | 9.8% off | 1 | BMW |
| Toyota Town | Stockton | 9.7% off | 1 | Toyota |
| BMW of Roseville | Roseville | 9.5% off | 1 | BMW |
| Folsom Chevrolet | Folsom | 9.3% off | 4 | Chevrolet |
| Mercedes-Benz of Long Beach | Long Beach | 9.3% off | 1 | Mercedes-Benz |
| Courtesy Automotive Center | Chico | 9.2% off | 2 | BMW |
| Dublin Chevrolet Cadillac | Dublin | 9.2% off | 1 | Chevrolet |
| Lehmer's Concord GMC | Concord | 9.2% off | 1 | GMC |
| Toyota Sunnyvale | Sunnyvale | 9.1% off | 2 | Toyota |
| Norm Reeves Superstore | Irvine | 9.0% off | 2 | Volkswagen |
| Audi Temecula | Temecula | 9.0% off | 1 | Audi |
| Audi Riverside | Riverside | 8.9% off | 1 | Audi |
| Long Beach BMW | Signal Hill | 8.7% off | 2 | BMW |
| Marin Honda | San Rafael | 8.7% off | 2 | Honda |
| Honda of Oakland | Oakland | 8.6% off | 2 | Honda |
| Mercedes-Benz of Palm Springs | Palm Springs | 8.4% off | 3 | Mercedes-Benz |
| Toyota Carlsbad | Carlsbad | 8.2% off | 2 | Toyota |
| Audi West Covina | West Covina | 8.0% off | 2 | Audi |
| Irvine BMW | Irvine | 7.7% off | 6 | BMW |
| Thorson Motor Center | Pasadena | 7.6% off | 1 | GMC |
| Puente Hills Volkswagen | Hacienda Heights | 7.5% off | 2 | Volkswagen |
| Reliable Buick GMC Cadillac | Roseville | 7.5% off | 1 | GMC |
| Honda of Reseda | Reseda | 7.2% off | 1 | Honda |
| Ken Garff Automotive Group Corporate Office | Walnut Creek | 7.1% off | 1 | Honda |
| Audi South Coast | Santa Ana | 6.9% off | 1 | Audi |
| Capitol Volkswagen | San Jose | 6.8% off | 2 | Volkswagen |
| Toyota of Redlands | Redlands | 6.5% off | 1 | Toyota |
| Longo Toyota | El Monte | 6.3% off | 3 | Toyota |
| Keyes Toyota | Van Nuys | 6.3% off | 2 | Toyota |
| Dch Toyota of Torrance | Torrance | 6.3% off | 1 | Toyota |
| Blackstone Chevrolet Cadillac | Fresno | 6.1% off | 3 | Chevrolet |
| BMW Fresno | Fresno | 6.0% off | 4 | BMW |
| Clawson Honda of Fresno | Fresno | 5.9% off | 1 | Honda |
| Wheeler Auto Center | Yuba City | 5.8% off | 1 | Cadillac |
| Blackstone Chevrolet | Fresno | 5.8% off | 1 | Chevrolet |
| Lexus Santa Monica | Santa Monica | 5.7% off | 1 | Lexus |
| Honor GMC Hummer | National City | 5.6% off | 2 | GMC |
| Weatherford BMW of Berkeley | Berkeley | 5.5% off | 1 | BMW |
| Roadster, | Modesto | 5.5% off | 1 | Audi |
| Honda World Westminster | Westminster | 5.3% off | 3 | Honda |
| Lexus Monterey Peninsula | Seaside | 5.3% off | 1 | Lexus |
| Cumming Chevrolet | National City | 5.2% off | 1 | Chevrolet |
| Valley BMW | Modesto | 5.0% off | 1 | BMW |
| Hanlees Hilltop Hyundai | San Pablo | 4.7% off | 1 | Hyundai |
| Volkswagen South Coast | Santa Ana | 4.6% off | 1 | Volkswagen |
| Thorson | Pasadena | 4.5% off | 2 | GMC |
| Folsom Buick GMC | Folsom | 4.0% off | 3 | GMC |
| Autonation Mazda Carlsbad | Carlsbad | 4.0% off | 1 | Mazda |
| Autonation Volkswagen Carlsbad | Carlsbad | 4.0% off | 1 | Volkswagen |
| Niello BMW Mini Sacramento | Sacramento | 3.7% off | 2 | BMW |
| Tracy Volkswagen | Tracy | 3.6% off | 2 | Volkswagen |
| Toyota Pasadena | Pasadena | 3.6% off | 1 | Toyota |
| Toyota of Berkeley | Berkeley | 3.5% off | 1 | Toyota |
| Serra | Monrovia | 3.3% off | 2 | Honda |
| BMW of San Diego | San Diego | 3.1% off | 3 | BMW |
| BMW of Murrieta | Murrieta | 3.0% off | 2 | BMW |
| BMW of Bakersfield | Bakersfield | 2.8% off | 2 | BMW |
| South Bay Lexus | Torrance | 2.7% off | 1 | Lexus |
| Bill Wright Toyota | Bakersfield | 2.5% off | 1 | Toyota |
| Spreen Subaru | San Bernardino | 2.4% off | 1 | Subaru |
| Ed Dena's Auto Center | Dinuba | 2.4% off | 1 | GMC |
| Stevens Creek Mazda | San Jose | 2.4% off | 1 | Mazda |
| Autonation Toyota Cerritos | Cerritos | 2.1% off | 1 | Toyota |
| Valley KIA | Fontana | 1.8% off | 1 | Kia |
| Newport Lexus | Newport Beach | 1.6% off | 1 | Lexus |
| Niello Volkswagen | Sacramento | 1.5% off | 1 | Volkswagen |
| Toyota Napa | Napa | 1.4% off | 4 | Toyota |
| Laguna Niguel | Laguna Niguel | 1.2% off | 2 | GMC |
| BMW of Visalia | Visalia | 1.1% off | 2 | BMW |
| Culver City Toyota | Culver City | 1.1% off | 1 | Toyota |
| Penske Toyota | Downey | 0.9% off | 1 | Toyota |
| Paradise Chevrolet Cadillac | Temecula | 0.8% off | 1 | Chevrolet |
| Toyota of Orange | Orange | 0.7% off | 2 | Toyota |
| Beach Cities Toyota | Westminster | 0.5% off | 3 | Toyota |
| BMW of Sherman Oaks | Sherman Oaks | 0.2% off | 2 | BMW |
| Volkswagen of Murrieta | Murrieta | 0.0% off | 1 | Volkswagen |
| Future Auto Center of Concord | Concord | 0.0% off | 1 | Ford |
| Putnam Toyota | Burlingame | 0.0% off | 1 | Toyota |
| Merged Toyota | Merced | 0.0% off | 1 | Toyota |
| Ammaar's Toyota Vacaville | Vacaville | 0.0% off | 1 | Toyota |
| Toyota Marin | San Rafael | 0.0% off | 1 | Toyota |
| Coachella Valley Volkswagen | Rancho Mirage | 0.0% off | 1 | Volkswagen |
| Weir Canyon Honda | Anaheim | 0.0% off | 1 | Honda |
| Weir Canyon Honda | Yorba Linda | 0.0% off | 1 | Honda |
Kearny Mesa Volkswagen
San Diego, CA
2 verified deals23.3% off MSRP
Volkswagen
Herman Cook Encinitas
Encinitas, CA
2 verified deals18.9% off MSRP
Volkswagen
Rusnak Audi Pasadena
Pasadena, CA
1 verified deals17.8% off MSRP
Audi
Tracy Chrysler Dodge Jeep RAM
Tracy, CA
2 verified deals16.3% off MSRP
RAM
Concord Honda
Concord, CA
1 verified deals13.6% off MSRP
Honda
Volkswagen Pasadena
Pasadena, CA
2 verified deals13.5% off MSRP
Volkswagen
Tuttle Click Mazda Irvine
Irvine, CA
1 verified deals13.4% off MSRP
Mazda
Concord Chevrolet
Concord, CA
3 verified deals13.3% off MSRP
Chevrolet
Stevens Creek BMW
Santa Clara, CA
1 verified deals12.7% off MSRP
BMW
Mercedes-Benz of Pleasanton
Pleasanton, CA
2 verified deals12.2% off MSRP
Mercedes-Benz
Rusnak BMW
Thousand Oaks, CA
2 verified deals11.7% off MSRP
BMW
Penske Cadillac Buick GMC
Torrance, CA
6 verified deals11.6% off MSRP
CadillacGMC
Santa Monica GMC
Santa Monica, CA
1 verified deals11.6% off MSRP
GMC
Valencia BMW
Carlsbad, CA
1 verified deals11.5% off MSRP
BMW
Freeway Honda
Santa Ana, CA
1 verified deals11.2% off MSRP
Honda
Stevens Creek Toyota
San Jose, CA
3 verified deals11.1% off MSRP
Toyota
Beverly Hills BMW
Beverly Hills, CA
1 verified deals10.9% off MSRP
BMW
Audi Pacific
Torrance, CA
1 verified deals10.8% off MSRP
Audi
Kearny Mesa
San Diego, CA
1 verified deals10.8% off MSRP
Ford
Walter's Mercedes-Benz of Riverside
Riverside, CA
1 verified deals10.7% off MSRP
Mercedes-Benz
Toyota of Seaside
Seaside, CA
1 verified deals10.3% off MSRP
Toyota
Chavez Buick GMC
Indio, CA
1 verified deals10.2% off MSRP
GMC
Autonation
Carlsbad, CA
1 verified deals10.2% off MSRP
BMW
Mercedes-Benz of Los Angeles
Los Angeles, CA
1 verified deals10.0% off MSRP
Mercedes-Benz
Autonation Toyota Hayward
Hayward, CA
1 verified deals10.0% off MSRP
Toyota
Audi North Oc
Placentia, CA
1 verified deals10.0% off MSRP
Audi
Cerritos Chrysler Dodge Jeep RAM
Cerritos, CA
1 verified deals10.0% off MSRP
RAM
BMW of Humboldt Bay
McKinleyville, CA
1 verified deals9.8% off MSRP
BMW
Toyota Town
Stockton, CA
1 verified deals9.7% off MSRP
Toyota
BMW of Roseville
Roseville, CA
1 verified deals9.5% off MSRP
BMW
Folsom Chevrolet
Folsom, CA
4 verified deals9.3% off MSRP
Chevrolet
Mercedes-Benz of Long Beach
Long Beach, CA
1 verified deals9.3% off MSRP
Mercedes-Benz
Courtesy Automotive Center
Chico, CA
2 verified deals9.2% off MSRP
BMW
Dublin Chevrolet Cadillac
Dublin, CA
1 verified deals9.2% off MSRP
Chevrolet
Lehmer's Concord GMC
Concord, CA
1 verified deals9.2% off MSRP
GMC
Toyota Sunnyvale
Sunnyvale, CA
2 verified deals9.1% off MSRP
Toyota
Norm Reeves Superstore
Irvine, CA
2 verified deals9.0% off MSRP
Volkswagen
Audi Temecula
Temecula, CA
1 verified deals9.0% off MSRP
Audi
Audi Riverside
Riverside, CA
1 verified deals8.9% off MSRP
Audi
Long Beach BMW
Signal Hill, CA
2 verified deals8.7% off MSRP
BMW
Marin Honda
San Rafael, CA
2 verified deals8.7% off MSRP
Honda
Honda of Oakland
Oakland, CA
2 verified deals8.6% off MSRP
Honda
Mercedes-Benz of Palm Springs
Palm Springs, CA
3 verified deals8.4% off MSRP
Mercedes-Benz
Toyota Carlsbad
Carlsbad, CA
2 verified deals8.2% off MSRP
Toyota
Audi West Covina
West Covina, CA
2 verified deals8.0% off MSRP
Audi
Irvine BMW
Irvine, CA
6 verified deals7.7% off MSRP
BMW
Thorson Motor Center
Pasadena, CA
1 verified deals7.6% off MSRP
GMC
Puente Hills Volkswagen
Hacienda Heights, CA
2 verified deals7.5% off MSRP
Volkswagen
Reliable Buick GMC Cadillac
Roseville, CA
1 verified deals7.5% off MSRP
GMC
Honda of Reseda
Reseda, CA
1 verified deals7.2% off MSRP
Honda
Ken Garff Automotive Group Corporate Office
Walnut Creek, CA
1 verified deals7.1% off MSRP
Honda
Audi South Coast
Santa Ana, CA
1 verified deals6.9% off MSRP
Audi
Capitol Volkswagen
San Jose, CA
2 verified deals6.8% off MSRP
Volkswagen
Toyota of Redlands
Redlands, CA
1 verified deals6.5% off MSRP
Toyota
Longo Toyota
El Monte, CA
3 verified deals6.3% off MSRP
Toyota
Keyes Toyota
Van Nuys, CA
2 verified deals6.3% off MSRP
Toyota
Dch Toyota of Torrance
Torrance, CA
1 verified deals6.3% off MSRP
Toyota
Blackstone Chevrolet Cadillac
Fresno, CA
3 verified deals6.1% off MSRP
Chevrolet
BMW Fresno
Fresno, CA
4 verified deals6.0% off MSRP
BMW
Clawson Honda of Fresno
Fresno, CA
1 verified deals5.9% off MSRP
Honda
Wheeler Auto Center
Yuba City, CA
1 verified deals5.8% off MSRP
Cadillac
Blackstone Chevrolet
Fresno, CA
1 verified deals5.8% off MSRP
Chevrolet
Lexus Santa Monica
Santa Monica, CA
1 verified deals5.7% off MSRP
Lexus
Honor GMC Hummer
National City, CA
2 verified deals5.6% off MSRP
GMC
Weatherford BMW of Berkeley
Berkeley, CA
1 verified deals5.5% off MSRP
BMW
Roadster,
Modesto, CA
1 verified deals5.5% off MSRP
Audi
Honda World Westminster
Westminster, CA
3 verified deals5.3% off MSRP
Honda
Lexus Monterey Peninsula
Seaside, CA
1 verified deals5.3% off MSRP
Lexus
Cumming Chevrolet
National City, CA
1 verified deals5.2% off MSRP
Chevrolet
Valley BMW
Modesto, CA
1 verified deals5.0% off MSRP
BMW
Hanlees Hilltop Hyundai
San Pablo, CA
1 verified deals4.7% off MSRP
Hyundai
Volkswagen South Coast
Santa Ana, CA
1 verified deals4.6% off MSRP
Volkswagen
Thorson
Pasadena, CA
2 verified deals4.5% off MSRP
GMC
Folsom Buick GMC
Folsom, CA
3 verified deals4.0% off MSRP
GMC
Autonation Mazda Carlsbad
Carlsbad, CA
1 verified deals4.0% off MSRP
Mazda
Autonation Volkswagen Carlsbad
Carlsbad, CA
1 verified deals4.0% off MSRP
Volkswagen
Niello BMW Mini Sacramento
Sacramento, CA
2 verified deals3.7% off MSRP
BMW
Tracy Volkswagen
Tracy, CA
2 verified deals3.6% off MSRP
Volkswagen
Toyota Pasadena
Pasadena, CA
1 verified deals3.6% off MSRP
Toyota
Toyota of Berkeley
Berkeley, CA
1 verified deals3.5% off MSRP
Toyota
Serra
Monrovia, CA
2 verified deals3.3% off MSRP
Honda
BMW of San Diego
San Diego, CA
3 verified deals3.1% off MSRP
BMW
BMW of Murrieta
Murrieta, CA
2 verified deals3.0% off MSRP
BMW
BMW of Bakersfield
Bakersfield, CA
2 verified deals2.8% off MSRP
BMW
South Bay Lexus
Torrance, CA
1 verified deals2.7% off MSRP
Lexus
Bill Wright Toyota
Bakersfield, CA
1 verified deals2.5% off MSRP
Toyota
Spreen Subaru
San Bernardino, CA
1 verified deals2.4% off MSRP
Subaru
Ed Dena's Auto Center
Dinuba, CA
1 verified deals2.4% off MSRP
GMC
Stevens Creek Mazda
San Jose, CA
1 verified deals2.4% off MSRP
Mazda
Autonation Toyota Cerritos
Cerritos, CA
1 verified deals2.1% off MSRP
Toyota
Valley KIA
Fontana, CA
1 verified deals1.8% off MSRP
Kia
Newport Lexus
Newport Beach, CA
1 verified deals1.6% off MSRP
Lexus
Niello Volkswagen
Sacramento, CA
1 verified deals1.5% off MSRP
Volkswagen
Toyota Napa
Napa, CA
4 verified deals1.4% off MSRP
Toyota
Laguna Niguel
Laguna Niguel, CA
2 verified deals1.2% off MSRP
GMC
BMW of Visalia
Visalia, CA
2 verified deals1.1% off MSRP
BMW
Culver City Toyota
Culver City, CA
1 verified deals1.1% off MSRP
Toyota
Penske Toyota
Downey, CA
1 verified deals0.9% off MSRP
Toyota
Paradise Chevrolet Cadillac
Temecula, CA
1 verified deals0.8% off MSRP
Chevrolet
Toyota of Orange
Orange, CA
2 verified deals0.7% off MSRP
Toyota
Beach Cities Toyota
Westminster, CA
3 verified deals0.5% off MSRP
Toyota
BMW of Sherman Oaks
Sherman Oaks, CA
2 verified deals0.2% off MSRP
BMW
Volkswagen of Murrieta
Murrieta, CA
1 verified deals0.0% off MSRP
Volkswagen
Future Auto Center of Concord
Concord, CA
1 verified deals0.0% off MSRP
Ford
Putnam Toyota
Burlingame, CA
1 verified deals0.0% off MSRP
Toyota
Merged Toyota
Merced, CA
1 verified deals0.0% off MSRP
Toyota
Ammaar's Toyota Vacaville
Vacaville, CA
1 verified deals0.0% off MSRP
Toyota
Toyota Marin
San Rafael, CA
1 verified deals0.0% off MSRP
Toyota
Coachella Valley Volkswagen
Rancho Mirage, CA
1 verified deals0.0% off MSRP
Volkswagen
Weir Canyon Honda
Anaheim, CA
1 verified deals0.0% off MSRP
Honda
Weir Canyon Honda
Yorba Linda, CA
1 verified deals0.0% off MSRP
Honda
Frequently Asked Questions
Which California dealers sell at or below MSRP?
Based on verified buyer transactions, 111 dealerships in California have an average selling price at or below MSRP. Top dealers include Kearny Mesa Volkswagen (23.3% off), Herman Cook Encinitas (18.9% off), Rusnak Audi Pasadena (17.8% off).
What does "no markup" mean?
"No markup" means the dealer sells at MSRP (sticker price) or below — no market adjustment, no Additional Dealer Markup (ADM). Based on verified buyer deal sheets, these dealers have an average selling price at or below the manufacturer's suggested retail price.
Are no-markup dealers really cheaper?
Yes. A "no markup" dealer sells at or below MSRP, while some dealers add $1,000-$15,000+ in market adjustments on popular models. However, watch for dealer add-ons (paint protection, pro packs, etc.) which can effectively add cost even without an explicit markup. Check individual dealer profiles on CarWhere for full fee transparency.